Marketing Optimization Specialist

What is the Marketing Optimization group responsible for?

• This team is responsible for ensuring completion of all assigned tasks in a timely manner, as well as ensuring maintenance of quality, accuracy, compliance, and timeliness of those respective tasks/materials.

• Marketing Optimization team is the owner of a production request as it moves through the content production area, responsible for coordinating on-time delivery and ensuring that the requirements are properly defined and implemented. The Specialist communicates with global cross-functional teams to coordinate the end-to-end workflow related to content production; manages job stakeholder expectations and communications; and maintains a high level of service to various internal clients and production partners. May be involved with both automated and manual production processes#ASSOCIATE

What are the ongoing responsibilities of a Marketing Optimization Specialist?

• Supports a global service model that addresses the spectrum of product content requests from creating new marketing materials to updating existing marketing materials and customizing content for various business needs

• Leads and participates in various department projects, identifies project objective, resources and barriers, and implements project strategies; ensures successful and timely completion

• Manages the monthly and quarterly update production cycles to ensure our product content is presented to the market with updated and accurate data and messaging

• Accountable for maintaining and continuously improving marketing materials ensuring the content contained within is accurate, timely, well-presented, and conveys a compelling story

• Serves as a product content subject matter expert for all areas of the company

• Ensures that all assigned materials have the proper compliance and regulatory requirements in place

• Establish advanced knowledge of various asset classes and product vehicles offered by the firm

• Completes ad-hoc or special projects as necessary. Coordinate projects, production schedules, etc.

• Provides ongoing support to the department as needed

• Executes projects to enhance department efficiency as needed

• Responsible for fully implementing change requests to existing components, as well as new builds; serving as the overall Project Manager for each request they are assigned

• Coordinates with global partners to deliver each request

• Manages multiple jobs at any given time ensuring on schedule delivery of given output

• Proofs and QA assembled content to ensure requirements have been implemented and deliver finished goods into content repository

• Models expected behaviors, best practices and share knowledge

What ideal qualifications, skills and experience would help someone to be successful?

• Fluent English

• A high degree of organizational maturity, a talent for working collaboratively in a matrix-responsibility environment, and excellent time management and prioritization skills

• Demonstrated ability to manage and deliver upon numerous projects on multiple platforms in a high volume, deadline driven environment

• Strong attention to detail and thoroughness in communicating requirements, documenting discussions and outcomes, and proofing work 

• Project management experience working in content production

Work Shift Timings - 2:00 PM – 11:00 PM IST