Marketing Outreach & Enrollment Director

WelbeHealth’s PACE (All-Inclusive Care for the Elderly) program provides seniors with the opportunity to continue living in their homes and in their communities. It’s our mission to serve the most vulnerable seniors with better quality and compassion in a value-based model.

As a member of the leadership team, the Marketing Outreach & Enrollment Director guides the WelbeHealth Outreach and Enrollment Team, and facilitates collaborative relationships across WelbeHealth, with the interdisciplinary team (IDT), and with external stakeholders to promote WelbeHealth’s values, culture, and mission.

Essential Job Duties:

• Meet WelbeHealth’s gross and net census growth goals
• Direct and coordinate all marketing, outreach, and community engagement activities
• Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
• Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
• Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
• Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
• Develop department budget and direct performance to budget
• Collaborate with executive teams to report on key metrics and proactively address problems

Job Requirements:

• Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
• Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
• Strong knowledge and experience with Salesforce and Microsoft Office
• Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects

Benefits of Working at WelbeHealth: Apply your expertise in new ways as we rapidly expand. You will have the opportunity to design the way we work in the context of an encouraging and loving environment where every person feels uniquely cared for.

• Medical insurance coverage (Medical, Dental, Vision)
• Work/life balance – we mean it! 17 days of personal time off (PTO), 12 holidays observed annually, sick time
• Advancement opportunities - We’ve got a track record of hiring and promoting from within, meaning you can create your own path!
• And additional benefits