Marketing Partner - Deposits Acquisition

Description

There's no better time to be a Citizen! We are growing and looking to add to our Marketing team.

The Product Marketing Partner for Deposits Acquisition will ensure flawless execution of marketing campaigns and always-on tactics to enable the division to drive growth while reducing risk and cost. This is an executional role in which you will participate in the development, advocacy, and execution of integrated marketing plans.

The Product Marketing Partner will collaborate with marketing partners, other key internal partners, and external vendors while ensuring an excellent customer experience. Other key partners include Growth Strategy, Content Strategy, Greenhouse (internal creative agency), external agencies, Brand & Advertising, Marketing Data & Analytics, Marketing Operations (COE), Legal/Compliance, Sales and Strategy, and Digital SMEs.

A key element of this role is to lead end-to-end execution of all marketing activities for the assigned product(s) or line(s) of business. The marketing channels include direct marketing (DM/EM/TM), digital marketing (SEM, ODA, social, website), mobile app messaging, citizensbank.com, editorial articles, retail branch printed and digital signage, as well as overall project management for fully integrated marketing campaigns.

Primary Responsibilities

Required Skills/Experience

• Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions
• Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment
• Track record of developing creative solutions and strategies to complex problems
• Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet deadlines
• Broad marketing communications experience including advertising, direct, digital, branch merchandising and public relations
• Computer proficiency, including MS Office (specifically Power Point and Excel)

Preferred Skills/Experience

• Experience with marketing execution
• Financial services experience a plus
• Experience with MRM systems a plus
• Familiarity with Agile methodology a plus

Education

• Bachelor's degree - preferably in business administration, marketing, communications, or a related field

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8-5 Hybrid Schedule 3 days in the Westwood MA office 2 days work from home.

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Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.