Marketing Performance Leader

Marketing Performance Leader - TIAA Bank

The Marketing Performance Leader possesses extensive knowledge of marketing analytics, measurement, and strategic insight. They work cross-functionally and collaboratively with the marketing team, leading measurement, insight generation, and recommendation development.

Key Responsibilities and Duties

• Provides campaign measurement framework, including interim performance reporting and deep dive analyses based on data storytelling, insight, and recommendation creation.
• Becomes a source of competitive advantage in holistic marketing performance measurement.
• Manages standardized marketing campaign measurement with the goal of improving consumer experiences and increasing sales opportunities.
• Ensures accuracy and integrity of data, analytics, statistical modeling, visualizations, and interpretations.
• Analyzes revenue impact of various marketing strategies.
• Communicates with senior management about market analyses and marketing campaign performance, highlighting areas of opportunity for increased marketing and advertising as well as potential for new product or service development as appropriate.
• Manages performance of team through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional output and engagement, motivation, and development of team.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

9PL

Required Qualifications

• 5 years of marketing analytics experience

Preferred Qualifications

• Expert data mining and exploration SQL, MS SQL Server, SAS skills
• Expert reporting & presentation skills, able to tell compelling stories with data
• Expert in client & acquisition marketing campaign performance measurement, Google Analytics and Google Tag Manager
• Experience with business intelligence platforms, particularly Tableau and Power BI
• Proficient creating and presenting financial data and analytics
• Familiarity with Salesforce Marketing Cloud or similar enterprise grade campaign management systems
• Familiarity building and maintaining statistical models
• Experience in the banking industry
• Prior management experience
• Proficient in Microsoft Office suite
• Strategic thinker

#LI-CS2

Base Pay Range: $105,200/yr. - $175,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA Bank, a division of TIAA, FSB, provides nationwide banking services to consumer and commercial clients through a variety of channels, including online and mobile applications, as well as its Florida-based financial centers.

TIAA has entered into a definitive agreement to sell TIAA Bank to new investors with extensive experience in financial services, as part of the company's strategy to refocus on its core retirement business and Nuveen, the company's asset manager. When the transaction is complete, in 2023, TIAA will retain a non-controlling stake in the bank, demonstrating the company's confidence in the bank's future success.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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