Marketing Product Strategy Analyst

Job Description:

One Demand Data & Analytics (ODDA) is a Mars Wrigley program that harnesses the power of data and insights to solve some of the critical business-wide problems we face - unlocking quality growth and operational excellence. ODDA team is being built under Chief Growth officer organization and is led by Global VP Data Analytics & Insights.

Through ODDA, we deliver connected insights across the entire demand ecosystem leveraging machine learning, AI and new cutting-edge technologies, solving complex challenging problems. We empower our Associates with the right data, tools and capabilities so they can take decisive action, maximizing value and making a meaningful impact on our consumers, our customers and our business.

The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across Media, Content, Search and CRM and shopper marketing consumer promotions optimization. Marketing vertical is one of key enablers for global Media 2025 program that drives best in biddable, enables integrated consumer journey and drives 100% addressable content. Example of use cases to work on is media mix modelling, cross-media measurement, search optimization, multi-touch attribution, audience building and enabling personalization via AI based content generation and scenario planning to optimize margin after conversion and gross sales value ROI for CP/Shopper Marketing spend by ensuring we have comprehensive ROI capabilities that make us better investors short term and long term, household penetration and many more.

Product strategy analyst role is within Global Marketing Analytics Director team and is global with regional focus depending on candidate location (North America, China, Global Emerging Markets and Europe) will engage with business users to define right problems, lead data scientists and data engineers (internal as well as external) to drive right product creation. Role is expected to evangelize a data-driven decision-making culture across Mars Wrigley by fostering a hypothesis-driven approach to problem-solving and create value by enabling consumption of advanced analytics. Being hungry for learning and passion about data

What are we looking for?

• Insert bulleted list of 2-4 most essential requirements- can also include here 1-3 'nice-to-haves', that are identified as non-essential

What will be your key responsibilities?

• [Insert list of top 4 key responsibilities for the role]

What can you expect from Mars?

• Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

Pay Range:

$78.202,00 - $117.302,00

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.