Marketing Program Manager

Summary

The Marketing Program Manager will manage the development of materials and campaigns to support employee benefits worksite go-to-market sales processes.  The manager will work with Horace Mann counterparts and external agency resources to develop and produce content for B2B and B2C selling processes to help support the achievement of sales goals. 

Responsibilities:

• Own and manage the process to understand and translate business needs and challenges into compelling sales and marketing content.
• Build awareness for Horace Mann’s worksite value proposition and ultimately, persuade the audience to take a particular action.
• Work with sales, product, and operations colleagues in the Worksite Division to understand sales and marketing business needs and objectives and to then develop strategies and creative briefs to produce materials and programs to support the objectives.
• Develop strategies for sales and marketing materials, content, and campaigns.
• Translate business needs and objectives into compelling sales and marketing materials.
• Write creative briefs to communicate the specifics of the materials, content and campaigns including brand standards to relevant parties, e.g., creative designers, copy writers, production specialists.
• Manage the creative development, compliance approval and production processes from start to finish working with both internal resources and external agencies.
• Maintain and refresh as needed an inventory of materials and content that can be used to support the Worksite Division’s sales and customer support processes.
• Follows on strategic direction from VP for sales and marketing materials, content, and campaigns.
• Manage the development of materials, campaign, and other tactics to support employee benefits/worksite go-to [1] market sales processes.
• Work with Horace Mann counterparts and external agency resources to develop and produce content for business-to [1] business (B2B) and business-to-consumer (B2C) selling processes to help support the achievement of sales goals.
• Design and develop the navigation and content for the Worksite website.
• Develop and execute plans for the use of social media and PR to support Worksite sales and marketing initiatives.
• Define the evolving capabilities and resources needed to support Worksite product and sales initiatives and oversee the growth of and potential management of the Worksite marketing function.

Requirements: 

• Bachelor’s Degree
• Requires previous experience managing the development and production of sales and marketing materials working with multiple constituents.

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