Marketing Program Manager

The Company

Bevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled beverage machines, we’ve raised over $160M in venture capital and we’re doubling year over year. In addition to maintaining hypergrowth with our current product line, Bevi is heavily investing in new product development.

We are looking for a passionate, data-driven, and mission-aligned Marketing Program Manager to fill a key role on Bevi’s growing marketing team. The ideal candidate will bring a well-rounded background in demand generation, including but not limited to: email marketing, social advertising, verticalized email nurture, and webinar/virtual event management.They will partner with both internal and external resources to manage full-funnel demand generation initiatives from strategy to execution to measurement and optimization.

Responsibilities:

• Execute strategic marketing campaigns across multiple channels (emails, webinars, sponsorships, etc.) that generate high-quality leads for the business
• Build, execute, and maintain a persona-based email nurture strategy to keep prospects warm and converting at higher rates
• Work with demand and marketing ops teams to deploy experiments across channels designed to consistently optimize impact
• Partner with internal content marketing team, creative team, and external agencies to create inspiring campaigns that engage the Bevi audience at every stage of the buyer journey
• Oversee and support the creation of performance reporting across programs, identifying recommendations for improvements
• Align closely with the BDR and sales teams to ensure marketing leads are of the highest quality and allotted to the appropriate follow-up sales motions
• Other duties as required

Requirements

• 4+ years of digital marketing experience
• Proficient in key areas of B2B demand generation, including email marketing, nurture marketing, online sponsorships, social advertising, and website optimization
• Experience developing and managing demand gen programs from strategy through execution
• Experience measuring full-funnel program impact
• Comfort with A/B and multivariate testing to drive campaign optimization
• Experience with one or all of the major marketing automation platforms (Pardot, HubSpot, Marketo)
• Strong analytical abilities and attention to detail
• Ability to manage multiple projects simultaneously and stay organized
• An entrepreneurial mindset. We’re looking for a self-starter with high operational acumen, looking to make a big impact in a quickly growing organization
• Bachelor's degree in Marketing or similar discipline

LOCATION

• This role is based in Boston MA

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) and environmentally responsible investment options
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• 15 days vacation and 9 paid holidays, plus additional paid days for sick leave, etc (including sustainability or social justice volunteer events)
• Paid parental leave for both primary and secondary caregivers
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks and Bevis... and composting and terracycling, too
• Happy hours, pancake breakfasts, Hero awards - and more!
• Join a team that shares our Bevi Core Values:
  • Put Customers First
  • Be Great to Work with
  • Raise the Bar Together
  • Act Like You Own the Business
  • Be Curious and Ask Why
  • Champion Sustainability