Marketing Program Manager

Marketing Program Manager

Location:Exton, PA Preferred or Remote, United States

Position Summary:

The Program Manager works with the team in the execution of marketing plans and ensures plans are achieved as contemplated.

The Program Manager is responsible for maintaining the schedule and execution of plan activities. They ensure coordination of plan deliverables among team members and completion of plans on time within budget and within scope. The Program Manager establishes deadlines, documenting the campaign responsibilities while monitoring and reporting the status from start to finish.

The Program Manager engages with the cross-functional teams to ensure work is aligned to achieve the goals and objectives outlined in the Marketing plan.

Key responsibilities within this role are:

• Support the Industry Marketing Directors (IMDs), Product Marketing Managers (PMMs), and the Corporate Programs Director (CPD) in the planning and execution of the Marketing Plan.
• Collaborate with the DMMs on the planning and execution of campaign strategy.
• Project management of all programs/campaigns and projects within the Marketing Plan:
  • Coordinate internal resources and third parties/vendors for the execution of projects.
  • Ensure that all projects are delivered on-time, within scope and within budget.
  • Work with the IMDs, PMMs and CPD to define the program/campaign scope and objectives, including all relevant stakeholders in the definition/process.
  • Ensure resource availability and allocation.
  • Monitor and track the progress of the activities in the programs/campaigns.
  • Manage changes to the program/campaign scope, schedule, and costs. Communicate all changes to the team and stakeholders.
  • Measure project performance using available tools and resources.
  • Manage the relationships with external vendors and stakeholders.
  • Create and maintain comprehensive project documentation.
  • Support the DMMs in tracking program/campaign performance.

• Develop, manage, and report on Marketing Budget, reconciling monthly:
  • Work with IMDs, PMMs and CPD to manage the marketing mix and regional budget distribution based on regular analysis of marketing activities.
• Negotiate, manage the contract approval, artwork creation, deadlines, and invoice payment of North American Advertising and 3rd Party webinar contracts.
• Work with IMDs, PMMs and CPD to specify and finalize the content of print and online ads and marketing collateral and determine the localization plan for these materials.
• Ensure that all current and approved marketing materials are posted in Webdam for use by marketing, sales, and channel.
• Set up and manage campaigns in Workfront Project Management tool:
  • As a Workfront Administrator, the Program Manager will add new users, assign licenses, and provide initial instruction on Workfront use
  • Create and review task lists, due dates, projects for campaigns on weekly campaign check-in call with team stakeholders
  • Create services team project requests for web, video, writing, creative, and paid media
  • Provide dashboards and reporting to measure project performance

Program Manager skills & proficiencies:

• Team leadership and project management
• Program/campaign planning
• Developing and tracking budgets
• Process monitoring & improvement and reporting
• Organization, time management, and multitasking skills
• Strong writing and communication skills
• Analytical and problem-solving skills with the ability to think strategically
• Bachelor's Degree required
• 2-3 years' experience minimum required
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers and other colleagues of the company in person, and by utilizing Microsoft Teams chat, calling and meeting functions
• This role does not require travel

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure - sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geoprofessional software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,500 colleagues and generates annual revenues of approximately $1 billion in 186 countries.

www.bentley.com

Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

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As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected]