Marketing Programs Manager

Role Title: Marketing Programs Manager, Creator (Influencer)

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Why this role is exciting! 

In 2020, impact.com acquired an influencer marketing platform called Activate, with the ultimate goal of integrating its functionality into impact.com’s Partnership Cloud. This role is exciting because it will be at the forefront of our launch and GTM strategy for our creator offering! This new program type will allow brands to run full-funnel influencer campaigns and programs, allowing them to scale, manage, and track them more effectively and efficiently, with the added bonus of Partnership Cloud’s functionality, which offers flexible contracting and payments through the platform. Not only will you get to be a part of the the strategy and bringing this to the market for the first time as the 360 campaign manager, you will get to work alongside some of the most amazing people! 

What you will be doing:

• Determine the GTM strategy with product marketing, content marketing, DG, and sales enablement. 
• Forming the strategy and conceptualizing/running creative campaigns to help with both brand awareness and lead gen.
• Working with a dedicated Demand Gen manager to outline a paid strategy to help fill our funnel with qualified leads and ultimately help generate pipeline to hit the team’s goals. 
• Collaborating with BDRs/AEs and have ideas of which marketing channels and content will convert their audiencece.
• Client and partner relationship building —must be comfortable creating relationships with external clients and talent managers to help source co-marketing opportunities (i.e. case studies, speaking opps, PR, webinars, etc.).
• Maintaining constant feedback loop/comms between all teams as the “glue” to our creator/influencer pod 
• Create, monitor, and optimize— you’ll be working with our Marketing Ops team to ensure tracking and reporting is in place for these programs, and put presentations together to report on the ROI as it relates to these initiatives in the form of bi-weekly updates/decks for stakeholders 

Does this sound like you?  

• 5-7 years marketing experience 
• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
• Strong writing skills - comfortable creating content for email marketing, website, one sheets, case studies and more
• Strong understanding of personas, value drivers, target audience and how the marketing funnel works 
• Multi-tasker that enjoys fast-paced environments 
• Comfortable and excited by data!
• Collaborative and enjoys working with multiple teams, specifically sales 
• Team player
• Positive attitude and sense of urgency
  

Benefits (Perks):

• Medical, Dental and Vision insurance
• Unlimited PTO
• Flexible work hours
• Parental Leave
• Catered lunch every Friday, a healthy snack bar, and great coffee to keep you fueled. 
• Flexible spending accounts and 401(k)
• An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
• An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.