Marketing Retention Specialist

Why this job is excellent:
Reporting to the Sr. Retention Marketing Manager , the Retention Marketing Specialist will be responsible for marketing communication programs and strategies that drive increased customer retention, engagement and loyalty. You will work closely with cross-functional partners (product, brand teams, etc.) to build and s chedule key multi-channel marketing communications. You will also work to optimize marketing communications by testing new content and customer segments. You will have the ability to react to changing business needs by modifying plans and adjusting strategies and deliverables effectively and efficiently.
Responsibilities will include, but not be restricted to:

• Executes the communication strategy across multiple channels (email, mobile push notification, SMS , etc.) and reports on campaign success to stakeholders.
• Streamlines and communicates stakeholder communication requirements.
• Own cross-functional marketing calendar .
• Meets schedules and deadlines keeping stakeholders informed and on task; Iterate based on feedback until approval and completion.
• Report on key performance metrics by channel
• Lead messaging and positioning exercises with expert-level articulation and copywriting skills.
• Leads insight gathering internally and externally to inform direction and approach.
• Help define and execute testing agenda for email including segmentation, messaging, frequency, send day/time, personalization, etc.

What we seek:

• Bachelors' degree in Marketing, Business or related field
• 2+ years' work experience in a marketing role
• Experience with multi-channel marketing communication
• Solid understanding of CRM and email marketing industry and KPIs.
• Strong analytical skills and proven track record of turning insights into actionable plans.
• A strong cross-team collaborator andrelationship-builder
• Excellent written and verbal communications skills required
• Strong project management skills managing deadlines, calendars, and data needs.
• Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once.
• Strong sense of ownership and an entrepreneurial spirit
• Meticulous attention to detail with a clear, methodological approach to problem solving

What tops off the tank:
Competitive Medical, Dental, Vision, Life and Disability Insurance and other voluntary benefits through our parent company, Avis Budget Group
Generous paid time off, including holidays, vacation, personal, sick, volunteer and Parental Leave options
Tax-free benefit for public transportation or parking expenses
Bicycle Reimbursement program
401(k) Retirement Plan with company matched contributions
Free Zipcar Membership and other employee discounts, including discounts on renting and buying Avis/Budget cars
Community involvement opportunities
Who are we?
Glad you asked! Zipcar is the world's leading car-sharing network,foundin urban areas and university campuses inmore than500 cities and towns.Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
The extra mile:
We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer - M/F/D/V. Who are we?Glad you asked! Zipcar is the world's leading car-sharing network,foundin urban areas and university campuses inmore than500 cities and towns.Our team is smart, creative and fun, and we're driven by a mission - to enable simple and responsible urban living.
Boston
Massachusetts
United States of America