Marketing & Sales Coordinator

Diversified Communications is seeking a Marketing & Sales Coordinator to join our growing company! This role supports and implements the marketing strategy and planning for all in-person conferences/expos and digital sites for the tech suite of products including Commercial UAV Expo, Commercial UAV News, Geo Week, and Geo Week News, encompassing live events and digital news sites.

Key Responsibilities will include:

• Support and implement the marketing strategy for tech products across multiple channels including email campaigns; social media promotions; lead generation campaigns and print materials; website content and optimization; paid and barter media and Public Relations tasks.
• Maintain consistent branding. Ensure effective, consistent communications across all platforms. Promote and highlight full tech portfolio as appropriate.
• Participates in marketing and sales meetings and implements action items.
• Execute exhibitor and sponsor promotion of sales opportunities (webinars, trend reports, etc.) to support sales; collaborate with sales to develop tools for exhibits, online campaigns and sponsorships to support budgeted sales goals.
• Utilize marketing promotions schedule and tracking systems for events and digital content.
• Create, update, post and manage marketing and sales materials to support booth and digital sales.
• Work with sales team on sales messaging; deploy emails to sales prospects and current exhibitors.
• Enter and oversee design jobs for sales materials (prospectus, marketing opportunities, etc.); update and post to website.
• Maintain fresh appearance of websites, including logos, images, links and special event highlights and updates throughout the year.
• Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

The ideal candidate will be an eager and enthusiastic learner, able to implement campaign tasks to completion, able to provide support to the Sr Marketing Manager, and Marketing Coordinator and collaboration with the entire event team including sales, editorial and conference colleagues to ensure the success of globally recognized technology events and digital products. Must be able to work across products and teams to implement effective best practices in a fast-paced and exciting industry. Will provide additional assistance to support the team on other products and projects, as needed.

Travel will be required!