Marketing Sales Development Representative

Job Description:

Our Lead Science / DealerOn Marketing organization is seeking a qualified Sales Development Representative (SDR) to support Sales Enablement initiatives by working closely with inbound marketing driven leads to screen, warm-up and identify sales opportunities (potential clients) who could benefit from our products and services. The Marketing SDR will successfully set quality appointments and/or have sales conversations that turn into closed deals. As the first line of communication with leads, our ideal SDR will have a strong understanding of the sales process and excel at researching leads and starting new sales conversations.

The SDR will report to Marketing and will be a quick and flexible learner with strong written and verbal communication skills. The SDR’s ability to showcase our offerings in a compelling way and move every potential customer towards an appointment or a closed opportunity will have a tangible impact within our Marketing and Sales organization’s opportunity pipeline to contribute to revenue growth.

Essential Functions:

• Core focus will be on qualifying and “warming up” inbound marketing leads for the purpose of moving Marketing Qualified Leads through the pipeline by either setting an appointment or closing a deal
• Represent the company’s products and services, using comprehensive knowledge as well as consumer research to explain how our solutions meet customer needs
• Complete additional tasks as required by Marketing leadership
• Generate leads and build relationships by nurturing warm prospects and finding potential new sales opportunities
• Manage and maintain a pipeline of interested prospects and engage sales executives in next steps
• Identify best practices for refining the company’s lead-generation playbook
• Outreach utilizing our resources; Salesforce, Zoom, Website Chat engagement tool, email, SMS, etc. for outreach (cold calls & warm lead follow up) to generate new sales opportunities.
• Research and identify ideal prospects for our services and product offerings.
• Identify the needs of prospects and suggest appropriate products or services to determine qualified leads and sales opportunities.
• Learn our products and become proficient in presenting and having sales conversations where you can answer direct questions and/or find answers.
• Set up meetings between (prospective) customers and sales executives.
• Manage lead and contact qualification and distribution to sales directors via our CRM and Marketing tools.
• Report to Marketing leadership with weekly, monthly, and quarterly results.
• Facilitate Marketing Qualified Lead attribution and monthly/quarterly audits.
• Become proficient in the utilization of Salesforce and associated tools to drive marketing performance and integrity.

Required Skills/Experience:

• 1 - 2 years of sales experience and a highly collaborative and tech savvy mindset.
• Strong communication skills via phone and email
• Proven, creative problem-solving approach and strong analytical skills
• Strong desire and ability to pay attention to the details & represent our department with quality work
• Willingness and flexibility to proactively learn new technology efficiently

Preferred Skills/Experience:

• Bachelor’s degree (or equivalent) or at least 5 years of relevant work experience
• Experience as a sales development representative, with a track record of exceeding expectations
• Proficiency with Salesforce or other CRM software

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The salary range for this position is $37,500 - $66,300.