Marketing Science (Data Analytics) Intern

Critical Mass' Trailhead Internship Program is a 12-week jump-start to your career. This program is a fast-track to launch your career with regular learning opportunities, mentorship and real client work, while also getting paid. We aim to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us! You will have the opportunity to try the digital agency world to see if it's for you! 

Our Internship will run from May 22-August 11, 2023.  

All applications are reviewed on a rolling basis and the hiring location for this role is still being finalized. 

The principal goal for the Marketing Science Intern will be to diligently execute the day-to-day activities required to maintain a marketing science program and to assist in developing innovative products and deliverables. The major objective is to perfect existing skills, learn and understand new measurement methods and tools used to capture, assemble and organize data into something meaningful. 

 You Will: 

• Use web analytics, social, survey, and mobile measurement tools 
• Develop tagging requirements, test and perform data quality assurance 
• QA, identify issues, document and debug code and software issues working with Tech team 
• Develop and test campaign tracking codes (collaborating with other agencies when necessary) 
• Use Excel, Tableau, or DW/BI reporting system management 
• Test software management and develop testing strategies 
• Develop and analyze segmentation data, social media data, survey responses, market share information, web behavioral analysis 
• Generate reporting and analysis, interpreting web analytics 
• Use statistical analysis / data science tools like R, Python, or SPSS 
• Analyze site traffic, search, and e-commerce analysis 
• Have experience with A/B or multivariate testing results analysis 
• Assist in analysis presentation development (story telling with data), internal and client team presentation of analysis 

You Have: 

• An interest in digital marketing and how organizations use social media in their campaigns 
• Proficiency with Excel 
• Excellent attention to detail and naturally strong memory 
• Experience using the scientific method 
• The skill of learning 
• Active listening skills 
• Solution-oriented thinking capabilities 
• Good communication and writing skills 
• Currently in 2nd or 3rd year of a 4-year degree or 1st year of a 2-year specialization program 

Critical Mass’ Hybrid Work Expectation for the Trailhead Talent:  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our Trailhead Talent is the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we’d like to establish the expectation that you plan to work from an office on Tuesdays & Thursdays.  The ask stems from our want to: 

• Strengthen opportunity for continuous learning 
• Improve collaboration and team relationships 
• Increase employee engagement 

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM.  We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.  

If you have questions, you can email: [email protected].