Marketing Segment Specialist

• Develop, implement, and track marketing programs supporting key lines of business growth plans.
• Assist segment managers in managing integrated marketing campaigns across offline and online tactics
• Liaise with all key stakeholders to manage marketing projects and guarantee adequate planning, execution and monitoring of marketing activities
• Conduct market research and analyze trends to identify new marketing opportunities
• Support the segment team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing and sponsorships/event planning.
• Assist with analyses of marketing data, including campaign metrics, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
• Collaborate with other internal MPAD teams to help develop and monitor strategic marketing initiatives
• Work with external agencies and vendors to execute marketing programs
• Liaise with all key stakeholders to guarantee adequate planning, execution and monitoring of marketing activities
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
• Manage special projects for the segment team as needed.
• Ensure consistency of segment branding to enterprise City National brand
• Work with Legal and Compliance teams to ensure legality and compliance of sales, marketing and communication tools and materials.
• Ensure that all City National products, financial solutions and services are provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in City National's PRIDE statement.

Must-Have*

• H.S. Diploma
• Minimum 3 years working in banking of relevant industry experience
• Minimum 3 years of experience in a professional or corporate Marketing role
• Minimum 2 years of marketing events or communications experience

Skills and Knowledge

• Bachelors degree preferred in business administration, marketing, communications, or a related field
• Strong knowledge of various marketing and analytics tools such as Adobe and Google Analytics, CRM systems (e.g. Salesforce), and content management platforms
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills