Marketing Specialist

Your Opportunity:

You have the opportunity to work collaboratively with a group of growth minded individuals who are succinct in their goal of doing what it takes to enable our company to deliver the dream of homeownership everywhere! We truly care about you and your path to success, along with our company's vision.

Who Develops You: President and COO, McLane Smith

What you're great at:

You should be great at capturing the brand voice and building a relationship with your customers- You're highly creative, organized, and you love to write.

What you'll do:

• Create and optimize organic and paid campaigns.
• Manage the production of marketing assets for marketing campaigns, for example, digital assets and creative execution.
• Craft landing pages for our content to distribute through relevant paid programs, working with our content management system (CMS)
• Write best-in-class email marketing messages, social media copy, video scripts
• Use HubSpot to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
• Work seamlessly with the team to ensure effective and positive collaboration

Requirements

• Bachelor's degree (or higher) in Marketing, Journalism, Communications, Advertising, or related field
• At least 2+ years of experience in tech marketing
• Experience managing full life cycle Marketing campaigns, from initial discovery through to delivery and reporting
• Project management skills and attention to detail
• Excellent verbal and written communications: you are a stickler for correct spelling, grammar, and citations
• Experienced HubSpot user, proficient in its marketing automation features
• Strong understanding of marketing through the various phases of the sales funnel
• Proficiency in Canva
• Basic graphic design skills
• Expertise in social media platforms
• Basic front end web development experience (light HTML/CSS customization)
• Real estate knowledge/experience a plus
• Experience with SEO publishing best practices and web traffic metrics

Benefits

• As needed PTO
• Paid training
• Health, Vision, and Dental Insurance
• 401k
• Fun, casual work environment