Marketing Specialist

Job Type

Full-time

Description

The Marketing Specialist will work within our multi-bank holding company environment to execute on strategic marketing priorities that support growth, customer engagement and brand reputation. The ideal candidate will be proactive in helping to identify compelling opportunities by using data insights and understanding of our target audience. To be successful, the candidate will be able to build relationships, work independently to execute on deliverables, and manage timelines and budgets.

Requirements

Responsibilities:

• Partners with marketing team members to identify opportunities and executes integrated marketing campaigns aligned with business needs.
• Responsible for marketing collateral development including internal and external approval process.
• Monitors and analyzes the effectiveness of campaigns and uses data-driven insights to recommend adjustments to tactics as appropriate.
• Is able to demonstrate how each marketing campaign ties back to marketing and business strategies.
• Reviews and analyzes research on business and consumer insights and provides input to team regarding potential impact on marketing campaigns.
• Supports events and partnerships.
• Participates as the marketing representative on various project teams and committees.
• Other duties as assigned.

Competencies:

• Communication (written and oral)
• Analytical
• Client focused
• Organization
• Agility

Experience:

• Bachelor's degree in marketing or other related field or equivalent experience.
• Proven ability to communicate and collaborate cross-functionally.
• Prior experience in CRM, website content management, Google analytics and production systems.
• Must be able to prioritize and meet timelines.
• Extremely organized with ability to multi-task.
• 5+ years experience in a corporate marketing or agency setting.

This job description is designed to provide a general overview of the requirements of the job and does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required in this position.