Marketing Specialist

Are you passionate about the intersection of education and esports? Do you thrive on developing creative marketing strategies to engage and inspire students and educators? We are seeking a dynamic and innovative Marketing Specialist to join Generation Esports.

Responsibilities:

• Develop and implement comprehensive marketing plans to promote our education and competition initiatives within the scholastic esports industry.
• Create engaging and educational materials, including digital assets, blog posts, newsletters, videos, webinars, and emails.
• Drive the successful launch of new educational products, including developing marketing strategies, coordinating product messaging, and executing go-to-market plans.
• Identify target audiences and execute targeted marketing campaigns to increase awareness and adoption of our education and competition programs.
• Build and maintain relationships with schools, educational organizations, and partners to promote our esports curriculum, competition, and events.
• Monitor and analyze marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Stay up to date with industry trends, educational practices, and gaming culture to drive innovative marketing strategies.
• Create press release, newsletter, email, and blog post copy.
• Create social media content schedules across a multitude of applications.

Requirements

Required skills:

• B2B sales experience or business to institution sales experience.
• Exceptional written and verbal communication skills.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Manage autonomy over marketing systems, processes, and team member leadership
• Strong work ethic.
• Organization skillset and time management oriented.

Preferred skills:

• Proven experience in educational marketing.
• Knowledge of the esports and gaming industry.
• Strong understanding of educational institutions and their needs.
• Passion for esports, gaming, and education.

Benefits

• Market rate salary
• Healthcare & Dental
• 401k
• Maternity / Paternity leave