Marketing Specialist

BlueChip is a fast growing fintech company serving the underserved customer segment and is seeking a creative, curious, and organized Marketing Manager to help develop, execute, and manage our Direct-to-Consumer marketing efforts for Spotloan.com and any other go-to-market brands used for BlueChip's online lending platform.

This contributor will:

• Demonstrate tremendous independent ownership as the driver of marketing execution
• Develop strategies and tactics to boost the company's reputation and drive qualified traffic
• Deploy and manage successful marketing campaigns from ideation to execution
• Nerd out on marketing trends and experiment with various organic and paid acquisition efforts
• Consistently challenge and impact all aspects of the marketing plan to ensure optimal performance

In this role, you will

• Develop and manage omni-channel marketing campaigns through a myriad of channels including but not limited to paid advertising, direct marketing, search engine marketing, and content marketing to attract new customers
• Learn and understand BCF's customer base and behavior to align marketing and brand practices, and innovate new solutions to reach them
• Produce engaging creative, messaging, and content across all marketing efforts
• Work with analysts to develop appropriate reporting tools to measure the effectiveness of campaigns
• Partner with legal and compliance teams to ensure appropriate due diligence, documentation, and risk management of marketing activity
• Establish and manage relationships with marketing vendors to help execute marketing plan and strategy
• Contribute to crafting, implementing, and optimizing a full-funnel customer experience, from acquisition to retention
• Immerse yourself in marketing trends and suggest new marketing channels to grow and optimize BCF's direct to consumer marketing efforts

Requirements

• 4-6 years consumer marketing experience, preferably in online products; financial services experience a plus
• In-depth understanding of the marketing ecosystem and how various components, channels, and tactics work together and impact each other
• Proven experience creating, managing, and optimizing paid media campaigns, direct marketing campaigns, and websites
• Extremely curious disposition and the insatiable need to not only figure out how things work and why they work that way, but to improve the foundation and results
• Impressive problem solving skills, both critical and creative
• Highly organized with a strategic and proactive mindset, constantly thinking three steps ahead
• A good sense of aesthetics and a love of crafting great copy and messaging
• Excellent interpersonal and communication skills
• Comfortable working with numbers and making sense of performance metrics in order to make recommendations for optimized marketing strategies to balance growth and profitability
• Up-to-date with the latest trends and best practices in online marketing and measurement

Location and Travel

BCF is headquartered in Belcourt, North Dakota with satellite offices in Greater Minneapolis (Hopkins), Minnesota and Atlanta, Georgia. This position is hybrid and will be based out of the Atlanta office with the expectation of 2 days a week in office. Travel to the other offices may be required from time to time as/if needed. Total travel may flex between 5% and 10% per year.

Benefits

• The opportunity to help bring much-needed income and economic development to the Turtle Mountain Band of Chippewa Indians
• Competitive salary and performance bonus
• Robust healthcare plans, matching 401K, internet and cell phone line and data reimbursement and four weeks of PTO
• Company sponsored travel to conferences for professional development and training opportunities

About the Company

BlueChip Financial (d/b/a Spotloan.com) is a leading online direct lender founded in 2012 that utilizes advanced underwriting technology to provide short-term loans to Americans in need. BCF is wholly owned and operated by the Turtle Mountain Band of Chippewa Indians of North Dakota, a Federally-recognized Native American Tribe (the "Tribe").

BlueChip Financial is an integral part of the Tribe's economic development efforts, and it is an essential provider of employment opportunities on the Tribe's reservation. Employment decisions at BCF are based on qualifications, ability, and merit. When qualifications are equal, candidates who are enrolled members of the Tribe will receive preference. After considering this preference, it is BCF's policy to provide equal employment opportunity to all qualified persons without regard to race, color, religion, sexual orientation, age, disability, or national origin.