Marketing Specialist

Why Join KEV?

• Work in an industry that benefits children, parents and schools
• Do meaningful, purpose-driven work and make a real impact
• Join a quickly growing organization with real opportunity for learning and growth
• Work alongside a passionate and accessible leadership team that cares about people, personally and professionally
• Flexible work environment - 3 days in office and 2 days remote

Job Description

KEV Group is looking for a Marketing Specialist to join the Marketing team. In this role, you will be responsible for the end-to-end execution of marketing programs and plans to support assigned business units.  You will be responsible for meeting or exceeding defined targets for new customer acquisition, as well as the expansion of product acquisition and usage within existing customer accounts.

Responsibilities:

• Timely execution of campaign plans through the development of outbound and inbound marketing activities
• Development of marketing communication activities as required including but not limited to, newsletters, social, advertising, emails, webinars, videos and collateral.
• Internal collaboration and communication
• Liaison with external vendors including event management vendors and print/mail houses.
• Event planning and management (tradeshows, seminars, webinars)
• ​​​​Provide project management for marketing activities assigned following established guidelines and ensuring professional, consistent delivery
• Execute campaigns and events to meet or exceed targeted goals
• Work collaboratively and communicate professionally with internal and external stakeholders to develop and deliver campaign and event materials.
• Provide timely pre- and post-event support
• Track and provide results for all events and campaigns on a weekly and monthly basis
• Actively participate in company, staff or individual one-on-one meetings on an ongoing basis for the purposes of effective teamwork, enhanced communication and progressive co-operation strategies within the department as well as other areas across the company
• Continually contribute to the profitability of the company and ongoing business operations by initiating, recommending, and implementing continuous improvement strategies and initiatives
• Conduct any general duties, specific projects and responsibilities as assigned or required in a timely and professional manner

Skills and Experience:

• University Degree or College Diploma in marketing or communications is required
• 5 years of experience working as a Marketing Specialist
• Experience writing results oriented targeted promotional emails for lead generation campaigns
• Excellent written and verbal communication, interpersonal, and organizational skills
• A pragmatic, detail-oriented self-starter who demonstrates initiative and thrives in a multi-tasking, time-sensitive environment
• Strong project management and problem-solving skills with an ability to identify and prioritize highest impact initiatives
• Previous experience working within the SaaS industry is an asset