Marketing Specialist
Job Description
Company Overview
AdCellerant is an award-winning tech-enabled services company that has brought Madison Avenue-level digital marketing solutions to Main Street businesses since 2013. We help local marketers, media companies, agencies, and channel sales organizations leverage our proprietary advertising software platform, Ui.Marketing.
Summary of Role:
As a Marketing Specialist at AdCellerant, you will plan, execute, and optimize marketing campaigns across various digital channels to drive brand awareness, lead generation, and customer acquisition. You will work closely with the marketing team to develop and implement marketing strategies that align with business objectives and target audiences. The ideal candidate should have a solid digital marketing background and a data-driven mindset to measure and analyze campaign performance.
Responsibilities:
- Collaborate with the marketing team to plan and execute marketing campaigns that align with business objectives, target audience, and marketing budget.
- Create and manage graphic content for marketing campaigns, including email campaigns, social media posts, blogs, landing pages, videos, and other digital assets.
- Analyze campaign performance and make data-driven decisions to optimize campaigns and improve results.
- Execute strategies to acquire new customers through various digital channels such as search engine marketing, social media, display advertising, and email marketing.
- Collaborate with the team to develop brand assets and execute campaigns that increase brand awareness and engagement.
- Collaborate with cross-functional teams to ensure seamless communication and alignment on marketing initiatives.
- Conduct research and analysis to stay updated with industry trends and the competitive landscape, and use this information to inform marketing strategies.
- Provide regular reporting on campaign performance, including analysis of KPIs, trends, and opportunities for optimization.
- Other duties as needed
Location Information:
- Remote applicants welcome! This role has the flexibility to be either fully remote or hybrid.
- Remote team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.
- Our HQ is in Denver, Colorado. Our fun, downtown location is open for those who wish to work in the office, set visitor meetings, and collaborate with coworkers in person. Office perks include a dog friendly policy, snacks for all (healthy options and vegan options available), beverages, and an open floor plan where team members can book a desk any time.
BuiltIn: #BI-Remote
Compensation:
The compensation range is $60,000 -$65,000, including salary and bonuses.
Benefits:
AdCellerant offers full-time employees:
- Paid vacation, holidays, and sick days
- Health/dental/vision benefits
- 401k retirement plan and company match contribution
- Generous paid parental leave
- Wellness Program
- “Remote-first” approach with work from home flexibility
- Denver, CO headquarters available for hybrid work with in office perks
Life at AdCellerant:
Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:
- Inc. Magazine “Best Workplace” 2017, 2018
- Denver Business Journal “Best Workplace" 2018
- Built In Colorado’s Best Workplaces 2018, 2019, 2020
Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you’ll find our main Pillars woven throughout everything we do.
AdCellerant’s Pillars:
- Driving results for partners & local businesses
- Technology innovations to stay ahead of the curve
- Our team members’ success & well being
- Exceptional customer service for every single partner
- Conducting our business in an ethical & sustainable way
- Making our local community a better place
Other Requirements:
Currently legally authorized to work in the United States on a full-time basis.
Equal Opportunity:
AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Important: Security Notice:
We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.
Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.
We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.
Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.
If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at [email protected]
*** Please do not send resumes via email ***
Requirements
- The successful candidate will possess a Bachelor’s degree in Marketing, Communications, Business, related field, or equivalent experience.
- 2-3 years of digital marketing experience
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Knowledge of digital marketing tactics.
- Must demonstrate a high degree of professionalism, be analytical, a self-starter, and show strong attention to detail
- A team and solo player. You need to be self-motivated and willing to collaborate with the rest of the marketing team on specific projects.
- Exemplifies humility, excellence, and trust. We pride ourselves on the culture we built and the team we have. We trust and support each other.
- Experience with Creative Cloud, video creation and other design tools
- Ability to report to our Denver, CO office as needed
Date Posted
04/14/2023
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