Marketing Specialist

McDermott Will & Emery is a leading global law firm helping to propel the success of today's most respected, dynamic, and important organizations. More than 1,200 lawyers strong, we bring our personal passion and legal prowess to bear in every matter for our clients and the people they serve. Pride and determination abound here because every member of our team is respected, supported, and inspired to exceed. We have been recognized as a top firm to work by The American Lawyer, Working Mother Magazine, Vault, and the Human Rights Campaign for both lawyers and business professionals.

As part of our ongoing commitment to be #AlwaysBetter for our people, clients, and communities, we have created a culture of belonging that champions your individuality and authenticity as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career so you can live a life you love both in and outside of the office.

Supporting the Healthcare Practice, the Marketing Specialist is responsible for executing the tactics driving the group's go-to-market strategy. Reporting to the Marketing Manager, this role will support campaigns from strategic development to reporting and take ownership of day-to-day tactical execution, including helping develop thought leadership content and leading marketing for events and webinars.

As a Marketing Specialist you will:

• Partner with internal stakeholders, including business development, digital marketing, CRM, PR, creative and brand teams
• Manage multi-channel marketing campaigns to drive awareness and nurture leads
• Develop and promote thought leadership content and event marketing materials to drive engagement among target audiences
• Analyze data to evaluate performance, using KPIs to assess effectiveness across digital channels using tools including Salesforce, Google Analytics, Eloqua and lead scoring, among others
• Populate metrics dashboards with relevant data to communicate results of marketing campaigns and tactics
• Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities
• Develop multimedia content for each level of the marketing funnel
• Help manage third-party vendors

Job Requirements:

• Bachelor's degree
• At least five (5) years of related work experience, preferably in the healthcare or legal industry
• Relevant B2B marketing experience
• Writing and editing experience, preferably in a B2B setting
• Experience with content management systems, marketing software, email marketing platforms and social media platforms
• Self-starter with strong time management, attention to detail, organizational skills and the ability to manage tight deadlines in a fast-paced environment
• Ability to function effectively both independently and as a member of a team

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