Marketing Specialist

We are seeking a dynamic Marketing Specialist with expertise in marketing, employer branding, creative strategy, and project management.
Your Core Responsibilities:

• Develop and execute marketing campaigns: Transform recruitment goals and business needs into engaging campaigns to attract top-tier candidates.
• Enhance brand awareness at key universities: Develop and implement strategies to boost IMC's brand presence at target universities, positioning the company as an employer of choice for top talent.
• Create and manage compelling content: Design and oversee the production of marketing materials, including masterclasses, educational content, brochures, and giveaways, that highlight our unique company culture and attract potential candidates.
• Manage website and social media content: Oversee the creation, curation, and maintenance of content across IMC's Mumbai website and global social media channels, ensuring it aligns with our brand messaging and engages our target audience.
• Manage our talent pools: Oversee email direct marketing campaigns to build and nurture our talent pool.
• Lead creative projects: Manage photography and film shoots, including vendor selection, storytelling through employee stories, and reviewing creative assets.
• Oversee branded merchandise: Coordinate the design and production of branded merchandise, ensuring alignment with brand guidelines and quality standards.
• Collaborate globally: Work with our global marketing team on international projects, including partnerships, competitions, and hackathons.
• Drive innovation: Bring new ideas to the table, exploring opportunities to contribute to broader initiatives.

Your Skills and Experience:

• Educational background: Bachelor's degree in Marketing or a related field.
• Experience: Minimum of 5+ years in marketing, with a focus on employer branding and digital marketing.
• Creative and strategic thinking: A talent for crafting engaging content that resonates across various platforms.
• Project management skills: Proven ability to juggle multiple projects, meet deadlines, and deliver high-quality work in a fast-paced environment.
• Communication skills: Strong written and verbal communication skills with the ability to manage stakeholder expectations.
• Event management experience: Expertise in organising both online and offline events.
• Social media savvy: Experience in creating content for social media channels, particularly LinkedIn and Instagram.
• Digital marketing proficiency: Familiarity with CMS, CRM, community management, and executing campaigns from either a brand or agency perspective.

About Us
IMC is a leading trading firm, known worldwide for our advanced, low-latency technology and world-class execution capabilities. Over the past 30 years, we've been a stabilizing force in the financial markets - providing the essential liquidity our counterparties depend on. Across offices in the US, Europe, and Asia Pacific, our talented employees are united by our entrepreneurial spirit, exceptional culture, and commitment to giving back. It's a strong foundation that allows us to grow and add new capabilities, year after year. From entering dynamic new markets, to developing a state-of-the-art research environment and diversifying our trading strategies, we dare to imagine what could be and work together to make it happen.