Marketing Specialist

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission critical priorities. Our Marketing and Sales Enablement team strives to understand the needs of the customers and communities we serve and designing the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

The Marketing Specialist will support marketing efforts for the GTS (Global Technology Sales) or GBS (Global Business Sales) division in North America. The Marketing Specialist will be responsible for co-developing and executing marketing campaigns and strategies to drive customer acquisition and cross-sell Gartner products.

What You Will Do:

• Partnering with marketing colleagues to develop and execute multi-channel demand generation campaigns that leverage Gartner's research and insights to accelerate sales cycles and grow the business
• Build a strong relationship with the sales region
• Partner with sales on programs to support and enable pipeline generation and progression
• Interacting directly with various functional groups, presenting marketing campaigns, and influencing their thinking on and approach to marketing projects/campaigns
• Building and executing campaigns in partnership with the marketing team and various Centers of Excellence
• Improving research sales teams' ability to engage with our target audience through effective scripting, sales collateral, and training sessions.
• Developing and maintaining sales collateral
• Assist with segmentation, targeted marketing, and reporting
• Maintain marketing calendars of activities and coordinate with the global team on campaign activities
• Build and maintain key web pages on gartner.com for marketing campaigns
• Working cohesively as a key contributor to the global marketing team

What You Will Need:

• BS/BA required; Masters in Marketing or related field preferred
• A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in a services or solutions oriented businesses or technology
• Ability to manage and implement marketing tactics, with a proven track record of success
• Excellent program/project management and execution skills, with the ability to prioritize and meet deadlines
• Strong presentation and writing skills
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to understand the market landscape and execute integrated marketing plans
• Ability to coordinate efforts cross-functionally to achieve positive end results.
• Ability to adapt and respond appropriately to change
• An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products
• Strong analytical and communications skills
• This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan

Who you are:

• Self-starter with the ability to work independently
• Ability to work effectively and collaboratively within a global & local marketing team
• Strong relationship builder
• Passion for modern & digital marketing
• Strong Content Marketer
• Great initiative

What We Offer:

• Limitless growth and learning opportunities
• A collaborative and positive culture - Your team will be as smart and driven as you
• Outstanding compensation - Plus competitive benefits and generous time off
• A chance to make an impact - Your work will contribute directly to our strategy

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:76648

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