Marketing Specialist

Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

• OUR TEAMS - Our colleagues and our client define our team.
• OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
• OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
• OUR PERFORMANCE - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.

Job Description

Opportunity

The Marketing Specialist will assist with the in-store signage support for Dollar General’s weekly print & digital marketing programs, including monthly Temporary Price Reductions (TPRs). Includes daily relationship with creative agency & production supplier (Vestcom) to ensure the design of accurate in-store communications (signing). Position also partners with suppliers to ensure that all customer-facing materials for Dollar General meet our brand standards and are consistent with brand standards. Assists in approval of all on-shelf signing generated thru our DGMN, and to ensure those POP materials adhere to brand standards and are consistent with Dollar General approved signing and co-marketing materials. 

Key Areas of Responsibility

• Assists in-store sign execution of Stackz programs – coordinating the responsibilities of Marketing, Pricing, Operations, and Store Planning departments – to create weekly store mail promotional offers, including editing promotional copy, submitting files to supplier partner to create in-store shelf talkers, tracking approvals from multiple departments and submitting counts to store operations for the proper planning of labor needs (on a weekly basis). This includes all POP ad materials for both DG-branded and DG Market (DGM) stores, chain-wide, for 40+ ad versions.
  • Partners with DG Merchandising, Pricing and Store Planning regarding all aspects of promotional advertising development for ad signs, including:
    • Prepares, arranges, and documents all edits and communicates those to the appropriate “owners” and or suppliers for execution. 
    • Ensures all appropriate “owners” review and proof materials in a timely manner and ensure that materials are corrected and accurate prior to files being released to Vestcom.
    • Ensures the appropriate and timely collection of point of purchase (POP) offers / information from merchandising, marketing and POG teams (to support digital and print promotions/ads) to ensure DG complies with weights & measures policies.
    • Ensures print sequencing of talkers are accurate and aligned with each stores’ formats to maximize installation efficiencies by store teams, requiring coordination of information from Store Planning.
• Reviews and adjusts talker quantities per offer as needed to ensure effective and accurate communication of promotions to customers while ensuring appropriate tag quantities by offer (to reduce store labor demands). 
• Assist with Sign Requests for all Stackz tracking, reprints, reorders and field questions for entire chain.
• Assist with day to day relationship with Vestcom, including responsibilities for work flow processes, timeline scheduling and adherence, corrective actions on ad tag flow and the resolution of issues relating to prices/offers.
• Designs and produces signs in-house as needed to meet extremely tight and/or urgent deadlines for all START tasks as well as ad/offer corrections.
• Ensures compliance with internal policies, procedures and internal controls in accordance with the Sarbanes- Oxley Act 2002 Section 404.

Qualifications

Requirements

• Bachelor’s degree in marketing and/or minimum of two years on-the-job experience preferred.
• Knowledge of Illustrator or In-Design to produce in-house promotional signs when needed.
• High proficiency using Microsoft Excel
• Basic knowledge of prepress and print production methods and processes
• Strong organizational and time management skills with the ability to organize and prioritize under short timelines and deadlines; ability to manage multiple projects.
• Strong attention to detail.
• Strong oral and written communication skills
• Ability to communicate effectively both verbally and in writing to all levels 
• Ability to problem solve, anticipate and resolve issues 
• Ability to embody and reflect Vestcom’s core values

Additional Information

The salary range for this position is $60,000-70,000 year.
The hiring [base salary / wage rate] range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

Additional Requirements

• Compliance with Company policies concerning maintaining a drug free workplace is required
• Compliance with all Company policies is required including all safety policies and procedures 

Supervisory Responsibilities 

None.

Management Disclaimer

Vestcom’s Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.