Marketing Specialist

ABOUT AVIENT:

Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world.

Examples include:

• Dyneema®, the world's strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports
• Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
• Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
• Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility

Avient employs approximately 10,000 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com.

WHY AVIENT:

Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well as positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.

We believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation, or advancement are based solely on a person's qualifications, abilities, experience, and performance.

Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable federal, state, and local law.

Job Summary

The Industry Specialist - Advanced Dispersions drives the creation of industry strategies for the business and provides direction on attractive markets, applications, and opportunities. They conduct market research to improve market understanding, sizing, and trends to leverage opportunities and define where to play and how to win. They create and execute promotional campaigns based on business needs and priorities as well as develop new ideas that contribute to the innovation pipeline. They work closely with sales and business development managers to ensure the needs of the commercial team are met and supported.

Essential Functions

• Develop industry specific marketing plans and strategies to drive direction and focus.

• Supports the marketing director and represents industry content for strategic plan development.

• Supports the sales team with focused, compelling and needs based collateral. Listens and collaborates with the commercial team to develop meaningful sales collateral, tools.

• Custodian and representative for Advanced Dispersions branding, provides guidance and applies branding guidelines in line with Avient's brand strategy.

• Understands, develops, and strengthens value propositions of key brands, products and services and ensures commercial teams understand and communicate them effectively.

• Collaborate globally with regional peers to leverage opportunities, streamline processes, learn, and coordinate global initiatives, market trends.

• Providing guidance to product management on pricing strategies, margin guardrails for new products and services as well as resetting margin targets based on value creation.

• Conducts market research to elaborate on ideas and quantify opportunities.

• Plan and execute promotional campaigns encompassing various targeted tactics suited to industry needs.

• Develop new opportunity concepts and bring to market i.e. existing products to new markets, where to play and how to win.

• Collaborates with marketing communications to execute successful trade shows.

• Responsible for and manages industry trade show calendar.

• Drives lead generation through various targeted activities some linked to campaigns or independently, activities include orchestrating webinars, white papers.

• Analyzes lead data and develops strategies for improvement.

• Implements the lead management process as prescribed.

• Manages the social media marketing strategy by ensuring content published is relevant and aligned to objectives in collaboration with marketing communications.

• Uses a variety of tools and resources to ideate i.e. workshops, brainstorming with sales, new business development and technology to generate innovation ideas, conduct market research, voice of customer, output generates new innovation projects.

• Leads the marketing activity incl. acting as a project manager or marketing lead for innovation projects. This includes steering projects through the stage gate process.

• Launches new products and services following the developed process and works closely with stakeholders to execute the launch. Activities incl. comprehensive market research, prospect and target customer research, value proposition development, competitive benchmarking and analysis, developing sales training documents, media releases, social media campaigns, webinars etc.

• Conducts bi-annual industry business reviews to the regional organization that include business results and analysis, PESTL analysis, update trends, initiatives, projects, and opportunities.

• Leads industry training initiatives on products and services, collaborates with stakeholders, partners to create content i.e. technology.

• Stays at the cutting edge of industry trends, competitor activity, translates these into initiatives and actions to leverage or mitigate.

• Identifies and participates in industry association meetings to gain insight into changes, challenges and opportunities or lobby on Avient's behalf. Reports back on meaningful developments.

Scope:

• Personnel: Individual contributor.
• Budget: None.
• Sales Revenue: Business unit specific.

Education and Experience

• Bachelor's or Master's Degree in Marketing or Business Management, 3+ years relevant experience required.

• MBA would be advantageous.

• Knowledge and experience related to dispersion technologies in the polymers or coatings industry would be beneficial.

Additional Qualifications

• Successful track record of effective strategy development, marketing, communications, and project management.
• Strong collaborator, works well with others, good listener, networker and high resilience
• Ability to mobilize internally and externally to set and achieve business goals; able to articulate and drive required change and translate into actionable objectives for the extended marketing network.
• Good verbal and written communication skills and excellent presentation, research, and project coordination skills.
• Strong analytical and interpretation skills.
• Strong learning aptitude. Growth mindset.
• Agile, curious and action orientated.
• Self motivated with the ability to multi-task.
• High customer centric orientation with desire to spend significant time interacting with others. Must have strong sense of urgency and ability to deal with ambiguity and high stress situations in tight time frames.
• Is a thought leader with the ability to influence cross functionally, globally.
• Whilst solid onboarding is expected, must be able to work independently, take calculated risks and be a self-starter.
• Demonstrated ability to influence at the peer level as well as the next level of the organization often without authority.
• Proficiency with Microsoft Office including PowerPoint, SAP, Excel, SFDC, Tableau.

Competencies

• Each position at Avient focuses on eight Core Competencies as a Leader of Self. Additionally, management positions focus on Leadership Competencies as a Leader of Others and/or a Leader of the Business. These competencies are designed to drive behavior that will ultimately help our associates excel at their current roles, while supporting individual and career development.

Physical Demands

• Requires standing and sitting for extended periods of time, talking and listening.

Environmental, Health, Safety, & Security (EH&S) Requirements:

• Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization.
• Security includes physical security and cyber security.

Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran's status, or other legally protected classification in accordance with applicable federal, state and local law.

#LI-MM1#LI-REMOTE#LI-HYBRID