Marketing Specialist

Who we are

 

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

 

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Job Description Summary:

PayPal is seeking a Marketing Specialist to lead and support various online and offline marketing initiatives, mainly in the areas of campaign and field marketing. At the core of this role is the responsibility of executing and optimizing marketing campaigns that target the large enterprise audience in Northern Europe. These campaigns will include a mix of channels like social media, specialized media, content syndication, email marketing, digital and live events, amongst others.

The main goal of this position is to help PayPal position itself as a key commerce partner to large enterprises, bring awareness to our enterprise value proposition and create commercial interest to our offering – you will help create long term relationships with some of the most important global and regional multinationals currently in the market.

Job Description:

We’re looking for a smart, ambitious, self-starter who can balance strategic thinking with tactical execution. Your mindset should be:

• You are passionate about marketing making a business (revenue) impact in organizations.
• You are comfortable with managing multiple stakeholders and keeping a close relationship with sales teams.
• You want to specialize or are interest in the field of Enterprise B2B demand generation and account-based marketing and how marketing organizations can make a business impact
• You have a good understanding on large enterprise structures and needs and the role of payments in those organizations.
• You are proactive. You’re someone who is ever ready to take on multiple projects.
• You can adapt to change. You’re someone who thrives in an environment where change is the norm
• You are data driven. You’re not afraid to get your hands dirty and are ready to help by deep diving into reporting and campaign metrics anytime.
• You are collaborative yet independent. You love working in a collaborative environment where you can take independent decisions.
• You are curious, creative and eager to face new challenges and possibilities.

Scope

• Create, plan, and execute marketing campaigns, digital and/or offline, including live events, creating a highly effective and personalized approach for strategic accounts.

• Support our content needs by collaborating with agencies and internal stakeholders to develop content distribution plans across marketing channels (Paid Media, Web, Direct Mail, and Email) that lead to opportunity creation and pipeline acceleration.
• Partner closely with our BDR and sales teams to ensure strong marketing and sales alignment for all our programs from the get-go.
• Collaborate with Sales teams to ensure marketing plays are in alignment with strategic product mandates and sales directives.
• Manage external agencies and collaborate with them to develop campaign themes, creative, and assets as needed.
• Measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase the effectiveness and efficiency of the ABM program.

Experience/Requirements

• Minimum of 1+ year experience in high-tech, Enterprise B2B demand generation or Account Based Marketing, managing offline and online channels
• Minimum 1+ year experience working with BDR and Sales teams
• Strong analytical skills and obsession with achieving pipeline growth
• Experience in driving integrated multichannel marketing programs
• High attention to detail
• Strong proficiency in Microsoft Excel and Salesforce

Subsidiary:

PayPal

Travel Percent:

0

For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].