Marketing Specialist

Marketing Specialist

Purpose of the Position : We are seeking a Marketing Specialist who will assist the marketing team in the implementation of all marketing activities, working closely to increase customer expansions, nurture partner relationships, and ultimately drive sales. This role develops and implements marketing campaigns, maintains marketing materials - including writing and content creation, supports communications for meetings and trade shows, maintains databases, and contributes as needed to showcase marketing's impact to the organization.

The Marketing Specialist duties consist of writing assignments, including email and landing page copy, building, and managing email marketing communications within a marketing automation tool, and executing marketing activities, which build the Beeline brand and drive revenue opportunities for our products. This position works extremely closely with other members of the Marketing, Relationship Management (RM), and Partnership Management teams. The ideal Marketing Specialist is driven, thoughtful, can work independently, and has strong professional communication skills.

Reports to: Director of Marketing

Location: This position is located in our Jacksonville, FL location.

Responsibilities :

• Write and develop content for emails, landing pages, and other marketing assets; copywriting experience preferred.

• Develop and execute email marketing campaigns within a marketing automation tool; Pardot and Salesforce (or similar) experience preferred.

• Collaborate on new campaigns and strategies to increase market exposure and new business.

• Create relevant marketing collateral for digital distribution; ability to project manage required.

• Build and deliver key customer and partner communications, including internal communications to facilitate core marketing objectives.

• Publish various website pages to drive webinar and event registration, engage existing clients and partners, and more under the guidance of marketing and web development managers.

• Work closely with RM team to support requests for client expansion and Account-Based Marketing (ABM) campaigns.

• Ensure that messages are supportive of and consistent with marketing strategies.

• Assist marketing manager(s) with projects which include content creation, event support, product marketing initiatives, and more. Performs other duties as required and completes special projects as needed by the Marketing Team.

Requirements :

• Help gather data and analytics on marketing campaigns and generate lead to opportunity reporting.

• Demonstrate ability to interact and cooperate with all company employees.

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively, and demonstrate high integrity.

• Maintain professional internal and external relationships that meet company core values.

• Proactively establish and maintain effective working team relationships with all support departments.

Desired Competencies :

• B.A. or B.S. preferred.

• Two to four years of marketing experience, preferably with an agency

• Ability to demonstrate speed, accuracy, and independence.

• Understanding of SEO/SEM preferred

• Experience working within an ABM culture a plus.

• Excellent interpersonal and communication skills - both written and verbal

• Project management and strong problem-solving capabilities

• Can take direction and work independently or alongside a team.

• Good understanding of all the functions within marketing; B2B marketing experience preferred.

• A positive attitude when working under pressure and deadlines.

• Flexibility to travel and work in a global team of professionals.

Our Company : At Beeline, we cultivate a positive work environment and are passionate about who we are and what we do. We are a 20-year industry leader disrupting the world of external workforce technology. Businesses across all industries use our technology to manage more than 30 million workers and over $700 billion in talent spend across 120 countries. Ideal candidates are intensely curious about technology, thrive in a less-than-formal work environment, and excel in a fast-paced, rapidly changing environment. We are looking for talented, driven, and adaptable people who will contribute to our vision, mission, and our future!

Our Vision : Every person, given the right opportunity, is capable of greatness. Every business, given the right talent, is capable of superior outcomes.

Our Mission : Our trusted platform connects businesses to the remarkable talent within the global extended workforce.

To learn more about Beeline, our solutions, our culture, and available positions visit https://www.beeline.com/.

This list of "Requirements and Responsibilities" is not intended to be limiting. The Company reserves the right to revise this job description based on the actual job requirements as varied from time to time.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled