Marketing Specialist

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you're helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title

Marketing Specialist

Job Description

What is the opportunity?

The Marketing Specialist is instrumental in providing marketing support and recommendations to RBC Wealth Management financial advisors and their teams. The Marketing Specialist partners with financial advisors and their teams to develop strategic plans which includes digital materials and printed collateral that will help attract new clients and expand and retain existing client relationships. The role focuses on the specific, unique needs and business goals of their assigned division and projects while providing effective service and promoting new initiatives and best practices.

What will you do?

• Work directly with financial advisors and teams via phone and email to answer questions, initiate projects, and provide proactive guidance regarding marketing strategy, programs, technology, resources, and best practices.
• Interface with marketing, design, compliance, and internal partners to ensure the timely and successful creation of field marketing projects
• Establish a thorough understanding of business and marketing opportunities in assigned division.
• Promote marketing programs with a digital first mindset and drive towards shared adoption goals.
• Assess the effectiveness of marketing materials and share results and best practices
• Support efficiency and scalability objectives by developing and driving clients to personalized templated solutions, where appropriate.
• Regularly communicate trends in requests, ideas, and issues to the team.
• Advocate for advisor needs and circulate field feedback with internal partners

What do you need to succeed?

Must-have

• Bachelor's degree (preferably marketing, advertising, communications, or related field) or equivalent work experience
• 4+ years marketing experience
• Effective project management skills with the ability to coordinate many projects simultaneously, often with competing priorities, tight deadlines, and multiple stakeholders
• Demonstrated experience contributing to the success of marketing strategies and programs with proven dedication to and focus on client service and satisfaction.
• Editing and proofreading skills with careful attention to detail

Nice-to-have

• Knowledge of financial products and services
• Experience with website content management and social media
• Experience CRM and project management platforms

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business

Job Summary

Address:

Minneapolis, Minnesota, United States of America

City:

USA-MN-MINNEAPOLIS

Country:

United States of America

Work hours/week:

40

Employment Type:

Full time

Platform:

Wealth Management

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2023-08-08

Application Deadline:

2023-08-18

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.