Marketing Specialist

About the Company
William S. Hein Co., & Inc., is a publishing company that proudly serves over 3,500 institutions in more than 150 countries. For decades, we have been dedicated to providing outstanding customer service and innovative solutions to the legal and general academic communities. Our commitment to excellence is reflected in our marquee product, HeinOnline, the largest image-based legal research database in the world.
HeinOnline offers more than 100 databases and over 200 million pages of content, making it the ultimate resource for legal professionals, scholars, and researchers. With its comprehensive collection of law journals, government publications, international treaties, case law, and more, HeinOnline empowers users to access unparalleled insights and conduct in-depth research with ease.
Employee Benefits
Here is a snapshot of the benefits offered to our employees:

• Competitive Salary and Bonus
• 401K/Profit Sharing Plan (typically 12-15%)
• Medical, Dental, and Vision Insurance (up to 100% paid for)
• Paid Time Off and Parental Paid Time Off
• Flexible Work from Home & Schedule Options
• In-house chef who prepares breakfast, lunch, and take-home dinners
• Professional Development Opportunities
• Employee Committees to Join (DE&I, Events, Newsletter, etc.)
• Complimentary Bus Pass
• And many, many more listed on the Career page of our website

The Position
We are seeking a dynamic and creative Marketing Specialist to join our team at HeinOnline. In this role, you will play a pivotal role in our Marketing and Sales Departments by crafting compelling promotional content, collaborating with colleagues to plan and execute all logistics for trade show events, and provide excellent service to our customers.
Qualifications
Education

• A minimum of five years of experience in marketing, content creation, and digital communications.
• Undergraduate degree with a preferred specialization in marketing.

Essential Skills:

• Email Marketing: Developing and executing high-quality email marketing campaigns via MailChimp, crafting engaging content that effectively communicates the value and features of our products to boost brand awareness and engage our target audience.
• Content Creation: Writing captivating product descriptions and blog posts that convey product information clearly and effectively.
• Product Launches: Supporting all marketing efforts related to launching new products and services, ensuring maximum exposure and interest.
• Website Management: Creating and updating compelling web pages on WordPress sites, while incorporating responsiveness and SEO best practices.
• Customer Support: Delivering exceptional customer service through phone, email, and/or chat

Strongly Preferred Skills:

• Design and Creative: Designing impactful advertisements, brochures, slide decks, graphics, and other promotional materials using Adobe Creative Cloud, Canva, and PowerPoint, applying modern design principles.
• Company Branded Giveaways: Working with vendors to order and manage company-branded merchandise, ensuring all promotional materials reflect the brand identity and values.
• Video Marketing: Curating and producing engaging marketing videos to educate customers about new products and features, enhancing user engagement and understanding.

Optional Skills:

• Social Media Management: Managing and growing a company’s social media presence by driving engagement and enhancing a brand's visibility.
• Trade Show Coordination: Collaborating with colleagues to execute various aspects of trade show conferences, including registrations, designing advertisements and graphics, managing leads, arranging travel, and ensuring a smooth and successful event.

Other Position Information
Schedule
Monday – Friday
7:30am-4:00pm OR 8:00am-4:30pm OR 8:30am-5:00pm
In-Office with the ability to occasionally work from home

Salary
$55,000 to $68,000; depending on experience

An Equal Opportunity for All
At William S. Hein & Co., Inc., we believe that diversity is what makes us stronger—in the workplace, and in the world. So, our mission is simple: to create an inclusive space where everyone feels valued and has an equal opportunity to succeed. If you have skills, passion, and a desire to make a difference, we want you on our team.

Additionally, we understand that each person has unique needs, so let us know how we can best support you during the interview process and beyond. We are committed to ensuring that each member of our team has an equal opportunity to thrive within our organization.