Marketing Specialist

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

Directs Product Marketing

• Develops a Product & Technology matrix on country level and keep it up to date
• Researches the market (e.g., trends, competition, industry, etc.) to forecast market opportunities, understand competition, support product success, and grow revenue.
• Identify the gaps in Product & Technology Matrix, and develops marketing plan and strategy to gain market share and revenue.
• Analyzes and interprets research market data to determine and develop product positioning statements and value propositions and to increase UPS's competitive edge.
• Implements product strategy and manages tactical operations of the marketing plan to attain projected revenues and to penetrate pre-determined markets.
• Measures, analyzes, and reports feedback on marketing efforts.

Supports Sales Force

• Collaborate with Market Intelligence to define selection of appropriate databases, sales channels, and revenue opportunities.
• Develops cross-selling opportunities to ensure products are included across UPS solutions, to manage and maintain relationships within UPS, and to inform and educate audiences.
• Analyzes opportunities to promote products and services, to improve market share, and to gain rapid market awareness and approval for expediting revenue generation.
• Attends sales meetings to determine sales needs and to understand the customer's perspective.

Directs Marketing Communications

• Engage with Marketing Communications and PR for promotional opportunities to gain market and brand awareness.

Develops Marketing Presentations

• Develops presentations for senior management and Sales to ensure brand and product integrity.

Collaborates with Customer Communications to develop collateral for internal and external audiences to support Sales in generating revenue.

Employee Type:
 

Permanent

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