Marketing Specialist

Job Overview:

LAWAZEM is looking for a creative and motivated Marketing Specialist to join our expanding team. In this role, you will be tasked with developing and implementing marketing strategies that enhance our brand presence and drive customer engagement. You will collaborate with various departments to create successful marketing campaigns and evaluate their performance. Ideal candidates should possess a strong marketing background along with excellent analytical and communication skills to thrive in a fast-paced environment.

Key Responsibilities:

• Formulate and execute innovative marketing strategies that enhance brand visibility.
• Manage and optimize multi-channel marketing campaigns, including digital advertising, email marketing, social media, and traditional media.
• Collaborate with the content team to produce eye-catching and informative marketing materials.
• Evaluate market trends and customer behaviors to identify potential growth opportunities.
• Assess and report on the performance of marketing campaigns via analytics tools, providing insights and recommendations.
• Work alongside designers to produce visual content that aligns with marketing goals.
• Cultivate relationships with vendors and partners for superior execution of marketing initiatives.
• Keep abreast of industry trends and changing market conditions.
• Conduct thorough market research to gauge customer needs and preferences.
• Assist in organizing promotional activities and events.

• Degree in Marketing, Business, or relevant field.
• Experience in marketing roles with a good grasp of core marketing principles.
• Exceptional written and verbal communication skills.
• Strong analytical abilities and problem-solving skills.
• Familiarity with digital marketing tools and platforms.
• Experience with campaign management across various marketing channels.
• Ability to thrive in a dynamic and fast-paced work environment.
• Detail-oriented, with strong multitasking abilities.
• Collaborative spirit with proven teamwork capabilities.
• Excellent organizational and project management skills.