Marketing Specialist

Headquartered in sunny Los Angeles, GrayMatter Robotics is a well-capitalized AI robotics company that empowers people with smart robot assistants designed for tedious and ergonomically challenging tasks. We bundle our AI software with off-the-shelf robots, sensors, and tools to create application-specific turnkey solutions for customers through a Robot-as-a-Service (RaaS) format. Specifically, we help manufacturers improve the quality of life for their workforce while increasing production capacity and helping companies maintain a competitive edge.
GrayMatter Robotics is looking for a Marketing Specialist based in the Los Angeles area to join our growing Marketing team. The Marketing Specialist is responsible for assisting the marketing team in the development and implementation of a wide scope of marketing initiatives. Reporting to the Head of Marketing, you will be involved with a wide scope of content development projects (written and visual), social media, website updates, events, sales collateral, lead generation campaigns, and marketing project management. You'll get experience in all aspects of marketing, from digital advertising, content creation, content marketing, social media, website management, marketing collateral, trade shows, special events, community outreach, sponsorships, and PR.
To be successful in this role, you should be results-driven, highly organized, a team player, have an interest in robotics and AI, have a general understanding of B2B tech marketing, have strong verbal and written communication skills, and be able to work against tight deadlines within a fast-paced startup environment.
Responsibilities:
Overall

• Coordinates master marketing calendar and helps to project manage marketing initiatives.
• Collaborates, plans, and helps to develop corporate and product marketing content requirements such as video, images, and written content.
• Manages trade show logistics and event calendar and assists with speaking engagements.
• Tracks and reports performance of digital marketing campaigns, events, website, and social media
• Plans and coordinates marketing status meetings with the executive team
• Monitors the industrial robotics industry, understands trends, and tracks competitors' marketing efforts and offerings.
• Internal project management and coordination, prioritizing and escalating as warranted.
• Manages social media content calendar and assists in content creation, posting, and performance reports.
• Manages media/PR database
• Assists with sales enablement projects
• Collaborates with SMEs from each business unit on various projects.

Content/Collateral

• Assists with content development (written, images, and video) for various sales and marketing materials and coordinates review and approval with business groups.
• Helps to develop and manage editorial/content calendar in collaboration with the marketing team.
• Helps to coordinate vendors and contractors on various projects.
• Manages collateral inventory for updating, new additions, supply, and sunsetting.

Demand Generation

• Uses marketing automation platform to help coordinate the development of landing pages, email marketing campaigns, reporting, and helping to reconcile records in our CRM.
• Assists with campaign content creation, coordination with design and web development, publishing, and performance tracking

Social Media

• Manages the company's social media content calendar
• Assists with profile management, content development, curating visual content, and posting to profiles
• Tracks and reports on all social media profiles

Required Qualifications:

• Bachelor's degree in marketing or relevant field/experience.
• Demonstrated general marketing experience
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google products
• Working knowledge of Adobe Creative Suite.
• Some familiarity with WordPress and/or other content management systems.
• Working knowledge of marketing and professional services automation tools such as HubSpot, SemRush, and Google Analytics
• Must have excellent communication skills, both written and verbal.
• Must be highly organized, detail-oriented, self-motivated, and possess high personal standards of excellence.

Beneficial Qualities for the Position:

• Previous experience working on B2B tech marketing in a startup
• Enjoys the creative side of marketing, communications, generating new ideas and video creation
• Strategic thinker who makes data-driven decisions
• Proactively takes project ownership and accountability
• Eagerness to learn and excited to become part of the industrial robotics and AI industry.

This is a great opportunity to work with a fast-growing startup at the forefront of industrial robotics and AI.
Compensation, Perks & Benefits

• Target Base: $70,000-$90,000 USD
• Health, Dental, & Vision Insurance
• 401k matching
• Flexible PTO
• Regular off-site events
• Discretionary funds for enhancing productivity

GrayMatter Robotics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage and embrace applicants of all backgrounds to apply!
Disclaimers
GrayMatter Robotics provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
GrayMatter Robotics will comply with federal and state mandates regarding COVID-19 vaccinations. We will require employees coming on-site to be vaccinated or in compliance with periodic testing requirements.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.