Marketing Specialist - Cybersecurity

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Marketing Specialist - Cybersecurity in Canada.

This role offers the opportunity to join a fast-scaling cybersecurity and managed services organization where marketing plays a direct role in driving revenue growth and market expansion. You will be responsible for designing and executing demand generation strategies that translate complex technical solutions into clear, compelling messaging for B2B audiences. Working in a highly dynamic environment, you will collaborate closely with sales and technical teams to build integrated campaigns that generate qualified leads and strengthen brand positioning. The position requires both strategic thinking and hands-on execution across digital channels, content, and performance marketing. You will operate in a data-driven culture where insights and optimization are key to success. This is an impactful role for a marketer who enjoys working at the intersection of technology, storytelling, and growth.

• Develop and execute B2B marketing campaigns focused on cybersecurity and managed IT services to drive awareness and lead generation.
• Design and manage multi-channel demand generation strategies, including email marketing, paid media, and outbound campaigns.
• Create and optimize technical marketing content such as blogs, whitepapers, case studies, and landing pages.
• Collaborate closely with sales teams to align marketing initiatives with pipeline development and revenue targets.
• Manage CRM and marketing automation platforms such as HubSpot or Salesforce for campaign execution, tracking, and reporting.
• Conduct market research and competitor analysis within the cybersecurity and MSP landscape to identify growth opportunities.
• Support SEO and SEM initiatives to improve inbound traffic, visibility, and conversion performance.
• Analyze campaign performance data and provide actionable insights for continuous optimization.

Requirements:

• 2+ years of experience in marketing within cybersecurity, MSP, ISP, or other technical B2B industries.
• Proven experience in demand generation and lead generation campaign execution.
• Strong understanding of cybersecurity solutions, IT services, or network infrastructure concepts.
• Hands-on experience with CRM systems and marketing automation tools.
• Excellent written and verbal communication skills with the ability to simplify complex technical topics.
• Strong analytical mindset with experience tracking and interpreting marketing performance metrics.
• Ability to work independently in a remote, globally distributed team environment.
• Strong collaboration skills with both technical and commercial stakeholders.

Benefits:

• Competitive salary aligned with experience and skills.
• Fully remote role with flexible working arrangements.
• Opportunity to work in a high-growth cybersecurity and managed services company.
• Direct impact on revenue growth and strategic marketing initiatives.
• Clear career progression opportunities into senior marketing roles.
• Structured onboarding and ongoing professional support.
• Performance-based incentives and growth-focused environment.
• Exposure to global teams and fast-evolving cybersecurity markets.