Marketing Specialist, Digital Media

Ibotta is seeking a Marketing Specialist, Digital Mediato join our innovative team and contribute to our mission to Make Every Purchase Rewarding. This person will play a crucial role in Ibotta's media buying and optimization efforts in order to acquire and activate new, high-quality users to our app within one of the most competitive spaces in the industry. The ideal candidate must be analytically driven, organized, self-motivated, and capable of managing multiple projects and partners.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
What you will be doing:

• Develop and launch user acquisition and retargeting campaigns across multiple advertising platforms, primarily focusing on social and search channels, with likely expansion into display, TV, and DOOH in a supporting role.
• Measure and analyze the performance of your campaigns in the context of Ibotta goals and the marketing industry as a whole.
• Continuously optimize campaign performance to meet or exceed target KPIs.
• Provide data-driven insights to optimize user acquisition and retargeting strategies, boost campaign performance, and increase conversions.
  
  • Test new channels, audiences, creatives, copy, and media formats, and report findings with strategic recommendations.
• Create and manage creative briefs, coordinating ad requests with internal creative and development teams.
• Collaborate with the Activation team to design and optimize onboarding flows, enhance user experiences, and drive higher activation rates.
• Leverage your digital channel expertise to support the Consumer Marketing team, ensuring alignment across strategies and campaigns.
• Stay up-to-date on industry insights, competitor tactics, and relatable changes
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.

What We Are Looking For:

• 2-3 years of experience managing performance-based digital marketing campaigns
• Bachelor's degree with a focus in marketing, advertising, economics, or related field
• Experience with direct response marketing
• In-depth knowledge of Facebook Ads Manager and/or Google Ads

Nice to have:

• Experience running user acquisition mobile app-install campaigns
• Understanding of mobile attribution models and use of attribution software
• Knowledge of organic social best practices
• Understanding of other marketing tactics such as influencer, audio, T.V.
• Advanced Excel proficiency

About Ibotta ("I bought a...")
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop - all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Additional Details

• This position is located in Denver, CO and includes competitive pay, flexible time off, a benefits package (including medical, dental, vision), Lifestyle Spending Account, an Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, bagel Thursdays, snacks, and occasional meals.
• Base compensation range: $69,000-$77,000. Equity is included in the overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
• Ibotta is an Equal Opportunity Employer. Ibotta's employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice
Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
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