Marketing Specialist - Explorer Surgical

As a Marketing Specialist at Explorer Surgical, a GHX company, you will support our mission of simplifying healthcare and improving patient outcomes as we work with medical device organizations to expand the reach of life-saving medical technologies. As part of the Product Marketing team, you will collaborate with cross-functional teams to support the execution of marketing campaigns and collateral, while assisting with measuring downstream impact. Your work will primarily focus on the medical device space as we support quota-carrying teams through campaigns that drive brand awareness, create demand, nurture leads, and foster growth within existing accounts. You will report directly to the Product Marketing Director as an instrumental team member within a high-growth healthcare market that offers ample opportunities for professional growth and development.
Responsibilities

• Support the development, execution, and management of diverse, multi-channel campaigns, including email marketing, advertising, social media and more.
• Lead the project management of tradeshows, webinars and other events.
• Manage our social media presence and calendar, with ample room to drive innovative new ideas to maximize our social channels.
• Support marketing strategy development and tracking against key goals in collaboration with various stakeholders.
• Help us continue to scale our Marketing capabilities with a keen eye toward process improvement opportunities and results-focused initiatives.
• Ability to think critically about marketing goals, messaging and tactics, matching channels and audiences based on desired results.
• Collaborate with Marketing Operations and Web Strategy expert teams to implement and execute programmatic marketing (examples: retargeting and nurture strategies), as well as reporting and evaluation of campaign results.
• Coordinate with Marketing resources and vendors responsible for producing the supporting materials for your campaigns, including copywriting, graphic design, HTML development, digital advertising, QA and testing.
• Ability to absorb audience insights, market trends, campaign performance data, and internal feedback to make recommendations around messaging and the ideal tactic mix to optimize campaigns.
• Support internal communication and collaboration around ongoing campaigns, particularly among Sales, Customer Success, Health IT, Product and Client Success teams.
• Apply A/B testing for campaigns in a constant pursuit of advancing Marketing results.
• Ensure efforts are within budget, brand and approval parameters.

Requirements

• At least 1-2 years of B2B marketing experience.
• Hands-on campaign experience such as social media, events/tradeshows, email marketing, advertising, PPC, PR, and/or other digital marketing tactics.
• A detail-oriented self-starter with strong project and time management skills.
• Effective written, verbal and communication/collaboration capabilities.
• Experience managing and collaborating with creative and strategic partners.
• A resourceful, creative, problem-solving mindset, with the energy and flexibility to adapt as the company evolves.
• Able to manage multiple priorities simultaneously.
• A desire and curiosity to continually learn and grow.
• Bachelor's degree in marketing, communications, English, journalism or related field.
• Sense of humor, positivity, and a desire to have fun at work.
• Able to travel roughly 10-15% of the time.

Preferred Qualities

• Passionate about the opportunity to improve the healthcare experience for patients, suppliers and providers.
• Ideal candidate has medical device, health tech, and/or surgical experience.
• Experience with emerging products/services in nascent markets.
• Experience with Salesforce/Pardot, ABM, agencies, and/or sales.
• MBA.

Estimated salary range: $60,300 - $75,300
The base salary range represents the anticipated low and high end of the GHX's salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies and proficiency for the role. The base salary is one component of GHX's total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: https://www.ghx.com/about/careers/
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GHX: It's the way you do business in healthcare
Global Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.
GHX is a healthcare business and data automation company, empowering healthcare organizations to enable better patient care and maximize industry savings using our world class cloud-based supply chain technology exchange platform, solutions, analytics and services. We bring together healthcare providers and manufacturers and distributors in North America and Europe - who rely on smart, secure healthcare-focused technology and comprehensive data to automate their business processes and make more informed decisions.
It is our passion and vision for a more operationally efficient healthcare supply chain, helping organizations reduce - not shift - the cost of doing business, paving the way to delivering patient care more effectively. Together we take more than a billion dollars out of the cost of delivering healthcare every year. GHX is privately owned, operates in the United States, Canada and Europe, and employs more than 1000 people worldwide. Our corporate headquarters is in Colorado, with additional offices in Europe, Illinois, Florida, and Nebraska.
Disclaimer
Global Healthcare Exchange, LLC and its North American subsidiaries (collectively, "GHX") provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law. This EEO policy applies to all terms, conditions, and privileges of employment, including hiring, training and development, promotion, transfer, compensation, benefits, educational assistance, termination, layoffs, social and recreational programs, and retirement.
GHX believes that employees should be provided with a working environment which enables each employee to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. GHX expects and requires the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of GHX's employees to perform their expected job duties is absolutely not tolerated.