Marketing Specialist - Hybrid

Job Description

Job Summary

At the direction of the management, ideates, implements, and reports on marketing strategies, plans, and initiatives for assigned line of business and key bank initiatives.

Job Duties and Responsibilities

• Gets to know your line of business to form a deep understanding of how they work; how the work they do translates into meaningful business outcomes for Synovus clients; how our bankers and advisors deliver advice, guidance and education to clients and prospects; understand the sales cycle; understands complex commercial banking services, products, and solutions; understands the external business drivers that impact your assigned line of business, whether regulatory, environmental, economic, political, and factor that understanding into your work.
• Partners to create effective, purposeful, measurable marketing strategies for assigned line of business that align with business strategies, brand, and bank initiatives.
• Writes strategic marketing briefs that support integrated marketing campaigns, client communication, product launch/enhancement initiatives supporting client acquisition, growth, retention, and product utilization.
• Reviews marketing materials for accuracy, positioning, client-focus and coordinates reviews with line of business stakeholders in a timely manner.
• Tracks, measures, and reports campaign/initiative results to determine effectiveness and translates into actional business and marketing insights to inform future campaigns/initiatives.
• Collaborates with cross-functional stakeholders to successfully meet marketing objectives and delivers compelling campaigns that exceed internal and external client expectations.
• Works with internal and external marketing partners to manage projects from start to finish
• While you will work with a full team of marketing partners who will support their specific areas of work, your projects will include product launch and go-to-market support; evergreen work such as collateral; consultative sales decks; social media; instructional videos; promotional product videos; PR and media; digital marketing; client communication; print and digital ads; digital newsletters; digital platforms, etc.
• Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
• Performs other related duties as required.

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Synovus is an Equal Opportunity Employer supporting diversity in the workplace

Minimum Requirements

Minimum Education:

Bachelor's Degree in Marketing, Business Administration or a related discipline or an equivalent combination of education and experience.

Minimum Experience:

3+ years of marketing experience, including years of product/brand/segmentation marketing experience, preferably in the financial services industry. Previous banking experience preferred.

Required Knowledge, Skills, Abilities:

• Fierce advocate for your line of business' interests
• Demands quality control and have an editor's sharp eye
• Strong communicator
• Creative professional who can ideate, analyze, and execute
• Champion of brand and brand integrity
• Accustomed to collaborating with vendors, agencies, and/or FinTechs to translate, align and deliver marketing and line of business objectives
• A bit of a financial fintech enthusiast that gets excited about emerging trends and synergies to create what's next
• Constant learner
• Can simplify complex ideas for internal and/or external audiences
• Understands the importance of words, effective communication, and product positioning

Additional Information

Preferred Knowledge, Skills, Abilities:

• Prior banking experience preferred.
• Preferably have experience working within a project management platform

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