Marketing Specialist I

Grow your marketing career for the future. For over 75 years the Sub-Zero Group has maintained a legacy of innovation, quality, and commitment to the customer as a family held company. As the leader in the luxury appliance industry, this legacy continues to grow as we build upon new technological innovations and creative marketing strategies that can serve our customers. Our cross-departmental and agency teams bring the brand of our appliances to life and build the customer experiences that strengthen brand loyalty. With access continuous training and development, and support to grow in excellence we will continue to invest in you and your career.

Located in Madison, WI - ranked #1 place to live in the US by Livability.com. Nestled in between two lakes and near the natural driftless region, you'll experience incredible outdoor and fitness resources as well as a great restaurant and sports scene. With the Sub-Zero Group campus located adjacent to bike paths, and easy to access via multiple thoroughfares, you'll find an easy commute for your in-office days available whatever your preferred transportation mode!

This role supports creation, execution, and optimization of paid advertising campaigns that strengthen brand awareness, consideration and purchase intent, working in close partnership with the Creative/Media Agency, internal Demand Creation team, and distributor partners.

Job Responsibilities

• Assist with execution of marketing plans and programs, analysis and reporting, and marketing administration
• Support and execute multi-channel advertising campaigns from concept to completion including support of campaign asset production, reviewing, editing, and media trafficking
• Work with internal Creative Services team to develop creative assets
• Execute local advertising tools and templates in support of distributor markets
• Monitor competitive campaigns on an ongoing basis and develop accurate and repeatable reporting
• Maintain marketing toolbox and manage creative asset upload, tagging, and maintenance
• Support local/field marketing requests and distributor partners
• Agency and vendor support
• Provide brand marketing administrative support