Marketing Specialist II

MMX Marketing SpecialistII

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a MMX Marketing SpecialistII on our Membership and Marketing Specialist team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a MMX Marketing SpecialistII you will support the Lead Generation team by assisting in thedevelopment and deployment of marketing campaigns and communications todrive leads and support achievement of sales goals.

RESPONSIBILITIES:

Marketing Campaign Support

• Assist in the development of innovative methods of reaching and converting qualified audiences across new and existing marketing platforms.
• Collaborate closely with team members in marketing, product and sales to identify and execute marketing campaigns that achieve brand and sales objectives.
• Support technical development of prospect communication solutions, from requirement analysis to deployment of email, landing pages and push notifications.
• Track projects progress, schedules and objectives, reporting status to manager on a regular basis.
• Serve as point person for the digital marketing intake process.
• Update Salesforce to reflect and report on campaign effectiveness.

Content Development

• Create content for marketing campaigns across different mediums and assist in the development of other digital content marketing initiatives.
• Collaborate with SMEs in the development of content and marketing campaign materials, including theme, content and image recommendations.
• Track asset use in marketing programs and provide recommendations for future asset distribution.
• Participate in meetings with business units to outline initiative/program goals, key messages and objectives.
• Stay current on news in health care by monitoring healthcare publications, and subscriptions to daily newsletters; may reports on key learnings to digital team in daily standup meetings.

LeadManagement

• Manage incoming leads, data entry, and assign to appropriate Sales team member.
• Assist in the tracking and reporting of campaign effectiveness and pipeline updates.
• Maintain technical processes and procedures document.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree required; Discipline in marketing /communications preferred.
2. Minimum of 3 years of experience in digital marketing, content marketing, communications, or related fields required; minimum of 2 years of health care-focused marketing experience preferred.
3. Experience with planning for and executing on project/marketing plans required; experience with Asana preferred.
4. Ability to work on multiple assignments simultaneously and manage competing projects effectively.
5. Ability to perform in a high visibility team environment as well as be a strong individual contributor.
6. Strong problem-solving skills and a clear commitment to teamwork.
7. Strong written and verbal communication skills.
8. Demonstrated sense of initiative and professionalism.
9. Knowledge and experience with Salesforce, website analytics, content management, and marketing automation tools preferred.
10. AMA's safety and policy protocols require proof of full vaccination against COVID19 for employment at AMA (including booster when eligible). Employees may apply for a religious or medical exemption from getting the vaccine.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION