Marketing Specialist II

Sub-Zero, Wolf, and Cove, the leading manufacturer of luxury kitchen appliances, is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world's most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right-with integrity, teamwork, and accountability.

Our Brand Marketing team is integral to the success of defining and bringing our innovative products to market, and Channel Marketing supports through delivering the right message to the right audience at the right time. This position will join the marketing team that supports Sub-Zero, Wolf, and Cove distributors and trade partners.

Growth and development are important aspects of this position. This role will be a key team member on highly visible projects throughout the organization. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.

Primary Responsibilities

As a Marketing Specialist II, this role reports directly to the Channel Marketing Lead within the Brand Marketing Team. The Marketing Specialist II directly supports Sub-Zero, Wolf, and Cove's commitment to serve distributor and trade partners. The Marketing Specialist II will work closely with the Channel Marketing Lead to manage all aspects of successful channel programs and events. This includes coordinating and executing all ongoing channel marketing, distributor marketing support, trade marketing support, industry tradeshows, and channel marketing assets. The Marketing Specialist II will stay up to date on industry and trade trends and seek to continually understand the targeted channel audiences.

• Understand business objectives and growth plans for Channel Marketing by supporting programs and initiatives within the distributor and trade channels
• Coordinate and act as key point of contact between Sub-Zero, Wolf, and Cove and event locations and vendors
• Work closely with Channel Marketing Lead to execute channel marketing trade programs and events
• Support channel marketing brand campaigns and initiatives to build brand awareness, messaging, and product positioning within the distributor and trade channels
• Create and execute successful B2B marketing campaigns for the launch and engagement of trade professionals
• Identify and coordinate key industry events and associations that Sub-Zero, Wolf, and Cove should participate in as a member, sponsor, and/or exhibitor
• Develop standard documentation and communications for trade programs and events
• Mange relationships with key trade professionals, vendors, and service providers
• Manage and maintain event milestones and calendars, production, and campaign schedules, contact databases, marketing templates, and communications tracking
• Ensure that the projects are delivered on time, within scope and within budget
• Travel up to 25%, mostly domestically

We value our employees by providing:

• Competitive compensation based on skills
• Industry leading health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• On-site UW Health clinic, fitness center, and walking paths
• Education assistance and internal training programs
• Electric vehicle charging
• Maternity & paternity leave
• Interested in learning more about the robust benefits package we offer? Click here!