Marketing Specialist II

About the Role

The ABM team at Fivetran strives to bring Sales strategy to life in marketing, with the goal of helping Sales exceed their pipeline and revenue goals.

As an industrious account-based marketer, you will plan and execute quarterly ABM campaigns for the North American mid-market and enterprise from planning to success measurement, with high Sales alignment and communication.

You will handle a portfolio of highly effective and visible multi-channel marketing programs, using each to guide target accounts toward the purchase of Fivetran.

What will make you successful in this role is a background in ABM, Sales, or Demand Generation. This role is best suited for a strategic thinker who is able to execute quickly with excellence.

• Demandbase
• Uberflip
• Marketo
• Drift
• Postal
• SFDC
• Looker or transferable skills

• Drive engagement, conversions, and pipeline for our enterprise accounts
• Execute quarterly best-in-breed ABM programs in tight collaboration with Sales
• Utilize Demandbase tools to segment, report on, and market to target accounts
• Perform account research, finding creative ways to catch the attention of target accounts through marketing
• In collaboration with digital marketing team, create, launch, and optimize 1:few Display ads
• In collaboration with field marketing team, support field marketing events as a catalyst for ABM accounts
• Write, build, and deploy 2-3 personalized and context-based email CTA campaigns per quarter via Marketo or Drift
• Identify surge accounts weekly and create 1:1 marketing plans to drive engagement and opportunity

• Must have 1-2 years of Sales or Business Development experience
• Must have 2-3 years in B2B Marketing in ABM or Demand Generation
• Must have 1 - 2 years experience in the technology field
• Experience creating, executing, and tracking Display, Email, Chat, 1:1 Events, and Gifting campaigns 
• Experience working cross-functionally with Sales, Business Development, Field, Digital, and Demand Generation teams
• Salesforce and Marketo experience, including reporting
• Strong attention to detail, project management, and time management skills
• Experience working in a fast-paced, dynamic environment built around accountability and autonomy
• Able to structure and process data, draw insightful conclusions, and respond to those conclusions with action
• Able to respectfully ask “why” to teammates at all levels, ensuring the best possible alignment and shared outcomes
• Nice to have: Demandbase, Uberflip, and Drift experience or similar tools 

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