Marketing Specialist, Indirect Channel

The Marketing Specialist for the Indirect Channel is accountable for devising a cohesive marketing and event plan that aligns with business objectives and positions for the Indirect Sales Channel and its partners. Responsibilities include understanding audiences, implementing revenue-driving marketing strategies, overseeing internal and external communications, fostering partnerships, maintaining brand strategy, budget monitoring, and collaborating across teams. This role involves crafting unique messaging, managing stakeholders, contributing to strategy meetings, ensuring brand coherence, supporting lead generation, and reviewing social media content. The ideal candidate should be dynamic, innovative, collaborative, and possess exceptional stakeholder management abilities.
What You'll Do

• Provide input to create a comprehensive marketing/event strategy that aligns with the goals and positioning of the business
• Responsible for learning and understanding audiences and brand requirements
• Ensures implementation of marketing strategies designed to drive topline revenue and share-of-wallet goals
• Assist with all internal and external communication and digital presence, including but not limited to website, third party newsletters, technology service distributor portal, and social media while maintaining brand integrity
• Interact and build relationships within the channel to create synergies and meaningful partnerships
• Implement and maintain brand strategy across the business including brand assets, sales enablement and other customer external and internal facing marketing materials
• Assist in monitoring budget accruals, forecast and spend
• Collaborate regularly with product management, sales leaders, Agent Channel Managers, Referral Program Managers, local marketing and Cox Business affiliated brands to drive targeted growth and customer retention
• Prepare solution positioning and messaging that differentiates us in the channel and resonates with our distributors and agents, ultimately the end customer too
• Requires an energetic, creative and collaborative approach with excellent stakeholder management
• Actively participate in reoccurring Sales and Marketing Strategy Meetings to articulate the most up to date marketing strategy and implementation details
• Serve as brand guardian/liaison, verifying all marketing reflects brand voice
• Support group lead generation efforts
• Assist in reviewing social media content calendar
• Other duties as assigned

What's In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum

• Bachelor's degree in a related discipline and 2 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field
• Ability to work effectively in a fast-paced environment, consistently demonstrating high level or organization
• Requires strong analytical, communication, and interpersonal skills
• Excellent Skills to work effectively with teams throughout the organization

Preferred

• Bachelor's Degree in related discipline strongly desired (Marketing, Communication, or related field)
• Experience with social media, web content, and in telecommunications or technology industry

USD 57,800.00 - 86,800.00 per year
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.