Marketing Strategist

Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.
Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.
As a Marketing Account Strategist you'll provide thought leadership as the face of the client, our community banks, commercial banking, and/or niche banking groups.
Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 8 years) and Employee Recommended award by the Globe & Mail (past 6 years)
• Competitive pay and discretionary or incentive bonus eligible
• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
• Family-friendly work hours
• With 175+ community bank locations, we offer opportunities to grow and develop in your career
• Promote from within culture

Why join this team?

• Building an agile, world-class team structured with a Fintech startup mindset.
• Opportunity for digital savvy and entrepreneurial marketers to make big impacts - not just a cog in the wheel.
• Close, collaborative culture that celebrates diverse backgrounds, thinking, and ideas.

What You'll Do

• Defining, crafting, and assessing annual and ad-hoc strategic marketing plans are aligned to bank leadership-established objectives and goals.
• Synthesizing market intel through a variety of channels and thoughtfully integrating this information into strategic plans and campaigns.
• Ideating and collaboratively executing large-scale digital and integrated corporate and local bank campaign initiatives as assigned.
• Working collaboratively across all marketing teams - particularly with digital, creative, retail marketing, and content teams - to ensure total alignment of campaign assets with stakeholder objectives, always monitoring and refining for optimal results.
• Together with digital and analytics team, defining campaign KPIs.
• Presenting and translating campaign results into digestible and compelling narratives to bank leadership that confirm or refute campaign hypotheses through consistent testing and optimization.

Qualifications

• Expert in building holistic, business shaping strategies and framing into achievable marketing and go-to-market plans.
• Experience managing a team or direct report(s) (can be smaller team).
• Working experience in critical evaluation of Analytics/Modeling/Reporting with working knowledge of manipulating or even crafting the data/reporting.
• Digitally savvy with experience in executing integrated campaigns, remarketing initiatives, etc.
• Concise with ability to craft a compelling narrative.

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago's Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.