Marketing Strategist

Choose your next journey as a Marketing Strategist with Millennium Trust Company and join a culture that empowers and where you can innovate. You will be celebrated, you will be challenged, and you can aspire to inspire. You are more than a colleague here; you are part of a COMMUNITY that goes ABOVE and BEYOND professionally and personally to make a difference. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Don't meet every single requirement? Here at Millennium, we believe there is NO "PERFECT" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Millennium Trust is the place for you! We look forward to receiving your application! Check out a video on our Company Culture! Millennium Trust Culture.
HOW YOU WILL SOAR:
The Marketing Strategist will work to enhance Millennium Trust's market leader position, visibility, and drive client engagement/retention strategies. The role will serve as the primary B2C marketing point of contact across one (or more) of our business units and will help ensure defined goals and objectives are achieved. The Marketing Strategist (with the assistance of the Director of B2C Marketing) is integral in defining and delivering a strong B2C marketing strategy execution to continue to grow Millennium Trust.
This role requires a solid understanding of campaign strategy/execution, integrated marketing and digital marketing. The Marketing Strategist will develop a strong understanding of the business, including client needs, competitive landscape, products/capabilities, and industry trends to proactively translate into targeted marketing programs.

• With the help of the Director of B2C Marketing, develop, oversee and execute a comprehensive B2C marketing strategy, informed by business priorities, audience insights, positioning, messaging, and channel strategy.
• Drive client engagement and retention by developing and executing measurable marketing campaigns.
• Develop a solid understanding of the specified target audience, inclusive of any sub-segments, as well as the competitive landscape.
• Initiate and oversee the creation of marketing assets such as newsletters, emails, thought leadership content, campaign landing pages, as well as various print materials and more.
• Manage relationship and activities of in-house and outside agency creative/production efforts in development/delivery of B2C marketing campaigns.
• Effectively project manage multiple marketing initiatives, communicate all internal and external deadlines, and stay within budget.
• Regularly report on marketing strategies, activities, budget and campaign KPIs in addition to learnings and upcoming plans.
• Other duties, as assigned.

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor of Business Administration with concentration in marketing, communications, or related area.
• 5-7 years of applicable experience.
• Experience working with CRM (preferably Salesforce), marketing automation and other digital, social and account-based marketing tools.
• Ability to perform detail-oriented work while understanding the larger scope of projects and how they ladder to marketing and business priorities.
• Strong creative, analytical and problem-solving skill set, with the ability to identify new opportunities, while continuing to support existing areas of work.
• Proven knowledge and results in lead and opportunity creation and a deep understanding of the demand generation waterfall.
• Ability to multitask, collaborate and prioritize in a fast-paced and deadline-driven environment while handling multiple projects.
• Thrive within a team environment.
• Ability to take constructive feedback and willingness to learn and experiment.
• Strong written and verbal communication skills.
• Familiarity with various data and analytics platforms (Google Analytics, Adobe Analytics, Salesforce, Google Ads, etc.).
• Proficiency with Microsoft Office; particularly, Word, Excel and PowerPoint.

MILLENNIUM TRUST COMPANY is a rapidly growing, leading financial services company offering specialized retirement and institutional services and recently acquired PayFlex, a consumer directed benefits provider, to create a personalized, holistic approach to financial wellness. To that end, we provide a diversified multi-product business with a holistic focus on financial wellness. Millennium Trust has experienced year-to-year double digit growth and prides itself on its strong, progressive culture.
We have been recognized for our tremendous growth on lists, such as Crain's Fast 50 and Inc. 5000, as well as our dedication to our customer's wellbeing receiving the 2021 Gallagher Best-In-Class Employer and the 2020 Greater Oak Brook Chamber of Commerce Exceptional Service Award.
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