Marketing Strategist

Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey - relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided.
Don't meet every single requirement? Here at Inspira Financial, we believe there is no "perfect" candidate and want to encourage applying even if all the requirements listed aren't met. Our goal is to build an authentic workplace by valuing diversity in our candidates. We work to ensure that our team reflects the diversity of the businesses and clients we serve. We are always looking to expand our growing team with dynamic and enthusiastic individuals. If you enjoy a collaborative, fun environment that champions career development, Inspira Financial is the place for you! We look forward to receiving your application! Check out this Inspira Financial video to learn more about our company!
HOW YOU WILL SOAR:
The Marketing Strategist will work to enhance Inspira Financial's market leader position, visibility, and drive client acquisition/retention strategies. The role will serve as the primary marketing point of contact across one (or more) of our business units and will help ensure defined goals and objectives are achieved. The Marketing Strategist (with the assistance of the Director of B2B Marketing), is integral in defining and delivering a strong B2B marketing strategy execution to continue to grow Inspira Finacnial.
This role requires a solid understanding of lead generation and campaign strategy/execution, digital marketing and sales enablement. The Marketing Strategist will develop a strong understanding of the business, including client needs, competitive landscape, products/capabilities, and industry trends to proactively translate into targeted B2B marketing programs.

• With the help of the Director of B2B Marketing, develop, oversee and execute a comprehensive B2B marketing strategy, informed by business priorities, audience insights, positioning, messaging, and channel strategy.
• Drive client awareness, acquisition, and retention by developing and executing measurable marketing campaigns.
• Develop a solid understanding of the specified target audience, inclusive of any sub-segments, as well as the competitive landscape.
• Drive the creation and management of business unit digital marketing assets such as newsletters, emails, thought leadership, blog posts, social posts, campaign landing pages as well as various print materials.
• Manage relationship and activities of in-house and outside agency creative/production efforts in development/delivery of B2B marketing campaigns/collateral.
• Effectively project manage multiple B2B marketing initiatives, communicate all internal and external deadlines and stay within budget.
• In coordination with sales and other key stakeholders, develop tradeshow, event and webinar strategy, manage the execution, and track the metrics.
• Work with sales leaders to ensure their teams are provided with the learning materials, content, and resources to drive growth and success.
• Regularly report on marketing strategies, activities, budget and campaign KPIs in addition to learnings and upcoming plans.
• Other duties, as assigned.

IF YOU HAVE SOME OR ALL OF THE FOLLOWING, APPLY:

• Bachelor of Business Administration with concentration in marketing, communications, or related area.
• 4-7 years of applicable experience.
• Experience working with CRM (preferably Salesforce), marketing automation and other digital, social and account-based marketing tools.
• Ability to perform detail-oriented work while understanding the larger scope of projects and how they ladder to marketing and business priorities.
• Strong creative, analytical and problem-solving skill set, with the ability to identify new opportunities, while continuing to support existing areas of work.
• Proven knowledge and results in lead and opportunity creation and a deep understanding of the demand generation waterfall.
• Ability to multitask, collaborate and prioritize in a fast-paced and deadline-driven environment while handling multiple projects.
• Thrive within a team environment.
• Ability to take constructive feedback and willingness to learn and experiment.
• Strong written and verbal communication skills.
• Familiarity with various data and analytics platforms (Google Analytics, Adobe Analytics, Salesforce, Google Ads, etc.).
• Proficiency with Microsoft Office; particularly, Word, Excel and PowerPoint.

Inspira Financial provides health, wealth, retirement, and benefits solutions that strengthen and simplify the health and wealth journey. With more than 7 million clients, representing over $62 billion in assets, Inspira works with thousands of employers, plan sponsors, recordkeepers, TPAs, and other institutional partners - helping the people they care about plan, save, and invest for a brighter future. Inspira relentlessly pursues better outcomes for all with our automatic rollover services, health savings accounts, emergency savings funds, custody services, and more. Learn more at inspirafinancial.com.
We have been recognized for our tremendous growth on lists, such as Crain's Fast 50 and Inc. 5000, as well as our dedication to our customer's wellbeing receiving the 2021 Gallagher Best-In-Class Employer and the 2020 Greater Oak Brook Chamber of Commerce Exceptional Service Award.
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