Marketing Strategist

Overview:

The Marketing Strategist will work closely with the Treasury Solutions and Investment Banking lines of business and other teams in developing a marketing strategy, establishing high level of business engagement, accelerating business development that drives client adoption of solutions and services. The marketing strategist will create the most relevant marketing assets while rationalizing assets that are no longer relevant but require changes. Content and assets should be leveraged across all channels, with a focus on digital.

Responsibilities:

• Define in partnership with the brand, product and sales leads the positioning of Treasury Solutions and Investment Banking and their related products and services.

• Develop go-to-market calendars in conjunction with Industry and Solutions and Marketing and Communication teams.

• Define a strategy of key product marketing activities and manage budgets to support the acquisition, deepening and retention of new customers.

• Deep understanding of product portfolio and collaboration with product team on launches of new products and changes of existing products.

• Identify and create relevant marketing assets that supports the different stages of the product sales cycle; Execute effective marketing strategies to drive awareness, consideration and leads.

• Partner with content strategist to develop product one pagers, pitchbook slides, insights, and testimonials.

• Work cross functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns (e.g. paid media, affiliates, social accounts, website, events and sponsorships, etc.).

• Define KPIs that measure and optimize marketing strategies, partnering with marketing analytics and sales enablement teams to provide regular reporting and executive summaries on programs and initiatives.

Qualifications:

• 7-8 years plus experience in financial services marketing; B2B preferred.

• Bachelor’s degree in business or marketing; MBA preferred.

• Knowledge of Treasury Solutions and Investment Banking products and solutions.

• Extensive direct marketing experience with strong understanding of digital marketing techniques.

• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.

• Superior communication, problem solving skills and ability to learn and adapt quickly.

• Self-motivated with ability to work independently and strong organizational skills.

• Demonstrates flexibility in a growing and changing environment.

• Comfortable using collaboration and CRM tools such as Asana and Salesforce.

• Familiar with marketing automation tools such as Pardot and SFMC, and Google Analytics.

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.