Marketing Strategist

Job Description

Marketing Strategist

Hybrid-Birmingham, AL based position

Alabama Media Group, one of the country's most innovative local media companies, seeks a Marketing Strategist to join our marketing team as we continue to grow and innovate, supporting clients throughout the Southeast and beyond.

The Marketing Strategist will take a systematic approach to marketing strategy under the direction of the VP of marketing. The ideal candidate will have a mix of creative and analytical skills. You should be able to "feel" what's right while looking to data and numbers to guide the way.

In this role you will be strategic and fully versed in all aspects of campaign development and key success metrics; able to determine ROI metrics and analyze those results. Your work will be critical to developing both B2B and B2C strategy. You will be utilizing your ability to acquire and read campaign analytics and execute or acquire market research. Your clear communication and expert guidance will support the work of your teammates, marketing managers, creative director and VP of Marketing.

Our ideal candidate will have the following:

• Bachelor's degree in marketing, communications or related discipline required
• 3 to 5 years relevant marketing experience required with an emphasis on digital marketing
• Experience with Email marketing required
• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
• Experienced in using various media to effectively reach audiences (e.g. print, social media, mobile, email, direct mail); ability to determine appropriate channels for the distribution of various products and services
• Understanding of competitors' strategies, products/services, product positioning and strengths/weaknesses
• Be a creative thinker, but also play a hands-on roll to execute the details themselves.
• Exceptional writing, presentation, project management, leadership, organizational and communication skills.
• Strong interpersonal skills to work with all levels of management and across departments.
• Experience utilizing CRM software preferred

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Alabama Media Group (AMG) is one of the country's most innovative local media companies. In 2021, it won the Pulitzer Prize for national reporting and was a finalist for commentary, won six regional Emmys for documentary work, and earned a Webby Award for short-form comedy.

AMG includes AL.com, the state's largest news brand; a digital marketing operation serving clients in 13 states; Red Clay Media, a network of social media brands; Alabama's three most prominent newspapers: The Birmingham News, Huntsville Times and Mobile's Press-Register; the Mississippi Press Register; and Reckon, a news brand for diverse, younger Southerners.

Alabama Media Group is part of Advance Local, one of the largest media groups in the United States, which operates the leading news and information companies in more than 24 cities, reaching 50+ million people a month www.advancelocal.com.

Advance Local Media is committed to creating a diverse environment and is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status or any other category protected under federal, state or local law.