Marketing Strategist

Job Title:Marketing Strategist Industry:Wholesale Distribution Location:Irving, in-person 5 days a week Job Type:Full-Time Reports To:Director of Business Development Salary: $65k - $75k. Position Overview: The Marketing Strategist will be responsible for developing, executing, and optimizing comprehensive marketing strategies to support business growth and brand positioning. This role requires strong analytical abilities, creativity, and a deep understanding of B2B marketing channels, buyer behavior, and product positioning in a competitive environment. This role will play a critical role in growing brand awareness, driving sales through channel partners, and optimizing the go-to-market strategy. Key Responsibilities: • Help plan and execute trade show participation and customer-facing events to promote products and foster relationships. • Develop and implement marketing strategies aligned with company objectives, target segments, and market trends. • Conduct competitive analysis, market research, and customer segmentation to inform strategy. • Design and manage integrated marketing campaigns across digital, print, events, and trade channels. • Oversee email marketing, SEO/SEM, and content strategies to support lead generation and retention. • Ensure consistent brand messaging across all marketing channels. • Partner with sales teams to develop tools and materials that support lead nurturing and sales conversion. • Analyze campaign performance and optimize based on ROI and sales impact. • Manage digital presence including website performance, social media, PPC, and marketing automation platforms. • Implement tracking and analytics tools (Google Analytics, HubSpot, etc.) to measure KPIs. Qualifications: • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus). • 3+ years of experience in B2B marketing strategy, preferably within wholesale distribution, manufacturing, or logistics sectors. • Strong understanding of sales cycles, buyer personas, and channel marketing. • Proficient in tools like Google Analytics, CRM systems, Adobe Creative Suite • Excellent communication, project management, and stakeholder collaboration skills. • Proven track record in campaign execution with measurable business outcomes. • Creative thinker with an analytical mindset and attention to detail. • Must be available to travel 15-20% of the time for events Preferred Skills: • Familiarity with product information management (PIM) tools. • Knowledge of e-commerce platforms or digital product catalogs. • Graphic design experience is a plus. • Videography and video content editing is a plus. Job Type: Full-time Pay: $65,000.00 - $75,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Flexible spending account • Health insurance • Health savings account • Life insurance • Paid time off • Retirement plan • Vision insurance Application Question(s): • What do you believe is the number one priority for someone working in Marketing? • How do you think Marketing is evolving? • Are you willing to undergo a background check in accordance with local law and regulations? Education: • Bachelor's (Required) Experience: • Marketing: 3 years (Required) Willingness to travel: • 25% (Required) Work Location: In person