Marketing Strategist - Ambulatory - Remote

WellSky is looking for a detail-orientated Marketing Strategist to join our team. As the Marketing Strategist you will assist in the strategy, development, implementation, and optimization of digital and traditional marketing campaigns. You will contribute to building a measurable, repeatable, automated process that fuels demand generation, lead qualification, and lead nurturing. This position will focus on the ambulatory end market for CarePort, powered by WellSky.

A day in the life!  

You will be responsible for the following: 

• Implement innovative marketing campaigns, including programming campaigns in Marketo and Salesforce and tracking performance 
• Create content for, but not limited to sales collateral, webinars, white papers, emails, landing pages, tip sheets, etc. 
• Translate complex data into simple graphs and text 
• Compile and present data to create insights and to share with other departments 
• Manage execution of tradeshows and events
• Assist in planning, creating, and maintaining social media campaigns
• Communicate marketing plans to sales, coordinate sales follow-ups as needed, and collect feedback 
• Contribute to paid marketing efforts including PPC, display advertising, print advertising, and retargeting

Do you have what it takes? 

Required Experience: 

• A. in marketing, communications, journalism or other relevant subject area 
• 3+ years of marketing experience, including program execution, and reporting 
• B2B technology experience
• Digital marketing experience 
• Track record of managing multiple demand generation campaigns on tight deadlines 
• Familiarity with Microsoft Office – including Word, PowerPoint, and Excel 
• Track record of building relationships with sales, product, services, and other internal teams 
• Excellent communication skills 
• Passion for working in a fast-paced environment, comfortable with continuous change, and a willingness to roll up your sleeves and perform duties outside those described 
• Proven ability to multi-task and excel in a dynamic, fast-paced environment 
• Ability to work independently as well as within a group 
• Sharp interpersonal/verbal communication skills  
• Meticulous attention to detail 
• Healthcare technology experience

Do you stand above the rest? 

Preferred Experience: 

• Experience coordinating marketing campaigns for multiple product lines  
• Ambulatory experience is a bonus 
• Experience with Marketo and Salesforce

#LI-PG1 #remote #hybrid