Marketing Strategist - Locknet

Revolutionize the Marketing Landscape as a Dynamic Marketing Strategist!

Are you a creative thinker with a passion for driving results through strategic marketing initiatives? We're seeking an innovative Marketing Strategist to join our marketing team and connect with our target audience. Get ready to chart new marketing ideas, create impactful campaigns, and propel Locknet Managed IT's brand to new heights of success. Apply now and let's revolutionize the marketing landscape together.

JOB SUMMARY

As a Marketing Strategist for Locknet Managed IT, a division of EO Johnson Business Technologies, you will be responsible for developing and executing strategic marketing initiatives that align with Locknet's business goals and objectives.

Reporting to the Marketing Director, you will collaborate cross-functionally with the marketing team, the leadership group, and sales team to ensure the successful implementation of marketing strategies that drive revenue, enhance customer engagement and elevate Locknet's market presence.

PRIMARY RESPONSIBILITIES

• Advises on and formulates strategies to help grow Locknet products and services, through enhanced marketing initiatives, and engagement with industry groups, professional associations, and the broader business communities
• Plays a crucial role in developing and executing effective digital marketing strategies to enhance Locknet's brand visibility, drive client engagement, and generate leads
• Collaborates with the sales and service delivery to align marketing efforts with lead generation goals
• Researches industry-specific awards, rankings, and certifications and leads data gathering and complete/submit nomination forms (examples include: MSP Mentor, MSP 501, and other related opportunities)
• Conducts market research, competitor analysis, and data analysis to inform strategy development and decision-making in collaboration with the marketing team
• Designs and collaborates with the sales leadership on presentations, coordinating and promoting webinars and special events, as well as enhancing proposals and quarterly business reviews to improve the overall client experience
• Works closely with Communications Manager to provide recommended blog articles, enhancements to digital content, including social media posts, along with the development and design of quarterly newsletters
• Manages the delivery and reporting of annual customer satisfaction survey, as well as the coordination and creation of buyer persona surveys
• Assists with trade show management including conference registration, attendance, sponsorships, manage and distribute promotional items, as well as, display coordination and design
• Manages the marketing development funds in tandem with Locknet leadership and marketing
• Attends quarterly sales meetings and monthly leadership meetings to stay informed about product updates, industry challenges, client engagements, and new opportunities
• Attends industry conferences to network, understand, and share industry best practices with Locknet leadership in collaboration with the marketing team
• Collaborates closely with other marketing team members, the leadership group, sales departments, external partners, agencies and vendors to execute the digital marketing programs and campaigns
• Proactively keeps abreast of the latest marketing trends, techniques and innovative tactives to ensure Locknet stays at the forefront of the competition
• Performs other duties, as assigned

MINIMUM REQUIRED EDUCATION & EXPERIENCE

• College degree in marketing, communications or related field
• Proven experience (3+ years) in a marketing role

PREFERRED EDUCATION & EXPERIENCE

• Knowledge of the information technology industry
• Knowledge of HubSpot, Adobe Creative Suite, Power BI

ADDITIONAL ELIGIBILITY QUALIFICATIONS

• Knowledge of digital media, web, and social to provide key inputs to leadership and marketing team to help plan the user experience
• Strong visual and graphic design composition skills
• Demonstrates ability to think strategically, identify opportunities, and solve complex problems

• Creative in nature, excellent organizational and project management skills

• Good understanding of the organization's goals and objectives
• Exceptional interpersonal skills, with a focus on rapport-building, listening, and questioning skills
• Comfortable working independently as well as collaboratively in a team environment
• Ability to absorb and retain information quickly
• Ability to present ideas in user-friendly language
• Highly self-motivated and directed
• Keen attention to detail

TRAVEL REQUIREMENTS

• This position requires driving/travel occasionally
• Must have a valid driver's license
• Maintains a good driving record

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform this position. Reasonable accommodation may be made to enable individuals with disabilities to perform job duties in accordance with state and federal law.

While performing the duties of this job, the employee is regularly required to sit, have repetitive movement (fine motor like typing, writing, keyboarding, filing), talk and/or hear. The employee is frequently required to walk, stand, and twist/turn. The employee is occasionally required to reach shoulder height, above shoulder height or below shoulder height, lift, carry, pull or push 25 pounds or less, kneel and bend/stoop/crouch. Specific vision abilities required by this job include close vision and the ability to adjust focus.

COMPANY BENEFITS

EO Johnson Business Technologies offers a competitive compensation and benefits package. Benefits for full-time EO Johnson employees include:

• Competitive compensation
• Vacation and self/family care days
• Parental leave
• Group medical, dental, vision and life
• 401(K) plan with a 50% match up to your first 8%
• Discretionary 401(K) profit sharing plan
• Company paid short- and long-term disability coverage
• Paid Holidays

HOW TO APPLY

EO Johnson Business Technologies has an online employment application. In order to complete it, you need to apply for a specific position. All open positions can be found on our website at www.eojohnson.com

If this is the first time you have applied for a position with EO Johnson Business Technologies, you will be asked to register. Returning applicants will only need to provide their email address and password.

ABOUT EO JOHNSON BUSINESS TECHNOLOGIES

At EO Johnson Business Technologies, we live by one promise: to make your business better. As a world-class business technologies and managed IT services leader, EO Johnson also provides managed print services, secure document management, scanning, business process improvement, production print and wide format equipment.

With eight offices throughout the Midwest, thousands of valued customers, and more than 66 years of delivering world-class service, we can help you work smarter, not harder. Learn more about how our experts can help you achieve your business goals, manage your networks, grow your business and serve your customers: www.eojohnson.com.

EQUAL EMPLOYMENT OPPORTUNITY

EO Johnson Business Technologies is committed to providing equal employment opportunity to all applicants and employees regardless of their race, creed, color, religion, gender, age, national origin, disability, military service, protected veteran status, genetic information, sexual orientation, gender identity or any other characteristic protected by federal, state or local law. We are strongly committed to this policy and believe in the concept and spirit of the law.