Marketing Strategy Leader

Position:
Marketing Strategy Leader
Job Description:
Arrow Electronics is seeking a Marketing Strategy Leader to work closely with our suppliers in order to develop and manage a successful Marketing Strategy. You would manage a team of 15 marketing strategist, who are responsible for every element within marketing, by helping them meet revenue numbers and make the business unit profitable. This position will be challenging yet rewarding and comes with high visibility from senior leadership.
What You'll Be Doing:

• Develops and plans multi-touch and multi-channel marketing strategy and experience to promote supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns.
• Owns Marketing investment and spending strategy against the marketing plans.
• Delivers ROI through effective marketing execution against the marketing plans.
• Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars.
• Using advanced product and technical knowledge/understanding within defined supplier and brand/product area, creates high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers.
• Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI).
• Becomes the face of Arrow ECS Marketing to the supplier community. Single point of contact for all planned or unplanned campaigns. Monitor closely the progress made on the execution of the campaigns with shared services teams or any agencies working on the campaign activities.
• Applies a deep understanding of Arrow's value proposition, initiatives, and programs and use these items to guide strategic marketing planning for external customers and internal stakeholders to gain market share and maximize profitability.
• Manage marketing campaign budget(s). Ensure marketing plan is implemented and program is completed on time and within budget; recommend or redirect strategies as needed
• Uses approved Marketing campaign workflows to interact with other marketing teams and Learns marketing best practices and benchmarks (and/or A/B tests results) from Shared Services and Marketing Effectiveness teams and uses those in the planning and pitching process with the suppliers.
• Research and implement cross-partner lead generation programs with field marketing.

What We Are Looking For:

• 5+ years of experience with marketing strategy
• 2+ years of experience managing a team
• Experience helping a team hit revenue numbers related to marketing
• Experience holding individuals to their goals
• Ability to jump into task or projects and achieve goals
• Sales experience
• Ability to work in a fast pace, very demanding environment

The Skills That Will Help You Succeed Even More:

• Experience in the technology industry
• Experience in the distribution industry
• Experience working for a marketing agency

What's In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Growth Opportunities
• Short-Term/Long-Term Disability Insurance
• And more!

Annual Hiring Range/Hourly Rate:
$91,600.00 - $115,500.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:
US-CO-Colorado (Remote Employees)
Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion.
Time Type:
Full time
Job Category:
Marketing and Communications
EEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

Arrow COVID-19 Vaccination Policy:
Arrow requires new employees in the United States to provide proof of full COVID-19 vaccination prior to beginning work, except where prohibited by law. This requirement may not apply to supply-chain service employees assigned to work at a light industrial facility, warehouse, distribution center, or in-plant store, who are instead subject to location-specific safety requirements.